Core Insights - The cultural industry in China achieved a revenue of 71,292 billion yuan in the first half of the year, marking a 7.4% increase compared to the same period last year [1] Revenue Growth by Sector - The content creation, creative design services, and news information services sectors experienced double-digit revenue growth, with increases of 11.8%, 11.8%, and 10.8% respectively [1] Contribution of Cultural Services - The cultural services sector generated a revenue of 39,218 billion yuan, reflecting a 10.7% growth year-on-year. This sector accounted for 55.0% of the total revenue of large-scale cultural enterprises, an increase of 1.6 percentage points from the previous year, contributing 77.0% to the overall revenue growth of large-scale cultural enterprises [1] Rapid Development of New Cultural Formats - Sixteen sub-sectors characterized by new cultural formats achieved a revenue of 31,564 billion yuan, representing a 13.6% increase year-on-year, which is 6.2 percentage points higher than the overall growth of large-scale cultural enterprises. These new formats contributed 76.8% to the revenue growth of large-scale cultural enterprises [1] Profitability Improvement - Large-scale cultural enterprises reported a total profit of 6,298 billion yuan, which is a 19.3% increase compared to the same period last year [1]