Core Insights - The article discusses the upgrades and innovations of the restaurant brand Cai Lan Dim Sum as it celebrates its seventh anniversary, focusing on new product development, pricing optimization, and cultural empowerment [1][8]. Group 1: Product and Pricing Strategy - Cai Lan Dim Sum is launching over ten new products, including "Secret Fat and Lean Char Siu," "Sudan King Snow Mountain Durian Bun," and "Furong Chicken Soup Crispy Fish Roe Wonton," to enhance its product matrix and flavor experiences [8]. - The brand is optimizing prices for 12 existing products, with several classic items seeing increased portions without a price increase, thereby improving the value-to-price ratio [8]. Group 2: Health and Cultural Initiatives - The brand is incorporating healthy ingredients such as organic eggs and potatoes into its new offerings, promoting a "lighter Cantonese dim sum" concept [8]. - Cai Lan Dim Sum has initiated a "Heritage Inheritance Renewal Plan," collaborating with representatives from various intangible cultural heritage projects to launch related products like heritage-themed fridge magnets [8]. Group 3: Expansion and Market Focus - Since opening its first store in Shenzhen in 2018, Cai Lan Dim Sum plans to have 100 stores in major cities like Beijing, Shanghai, Guangzhou, and Hangzhou by September 2025, with 12 locations in Beijing [8]. - The brand aims to continue focusing on urban young consumers, adapting its product structure and service system to align with the rapidly changing market [8].