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开店越过100家,蔡澜点心奔赴10个亿
21世纪经济报道· 2025-10-07 23:56
记者丨李惠琳 编辑丨陈晓平 "今年,蔡澜先生跟古人一起过中秋。" 10月6日,蔡澜点心官微发文,转发蔡澜《转播站》一文,过往蔡本人每逢中秋,都会重发此文。这家粤式餐饮品牌,也以此表达思念。 蔡澜点心,由知名作家、美食家蔡澜创立,聚焦年轻客群,7年来一直稳步扩张,迄今已在全国开出100家门店。 总经理蔡伟雄是厦门人,2018年,他加入蔡澜点心,赶巧参与深圳第一家门店的筹建。 蔡澜点心总经理蔡伟雄 图/蔡澜点心 他跟蔡澜本人,并无亲属关系,只是刚巧同姓,一道经营这一品牌。 目前,蔡澜点心的全国年客流量,大体在千万左右,人均消费则是90元上下,据此推算,其体量正逼近10亿量级。 蔡澜已逝,以他为名的点心生意,依然没有停止拓店。 据透露,蔡澜点心年服务顾客近千万人次。其中会员超800万,会员消费占比近65%。 蔡伟雄告诉《21CBR》记者,蔡澜未直接参与管理,主要把握品牌方向、调性和产品标准等。 门店的运营管理,由甘棠明善餐饮集团负责,其由王力加、李品熹夫妇创立,二人也缔造了探鱼、撒椒两大品牌。 2018年,蔡澜与夫妇俩合作,创立蔡澜点心。一开始,他们在深圳租了一个实验基地,测试各种菜品。 当时,年近7旬的蔡澜,每一 ...
12款产品实施调价优化 蔡澜点心系列升级举措响应市场需求变化
Bei Jing Shang Bao· 2025-09-26 08:16
蔡伟雄 蔡澜点心总经 北京商报讯(记者 郭缤璐)9月26日,北京商报记者从餐饮品牌蔡澜点心了解到,在七周年之际,品牌从新品研发、价格体系优化以及文化赋能等方面进行 升级。蔡澜点心总经理蔡伟雄表示,面对当前餐饮行业竞争日趋激烈与消费回归理性的新态势,蔡澜点心以系统性创新举措,积极响应市场与消费者需求的 变化,助力品牌创新发展与价值升级。 基于对当下消费者追求更高品质体验与更合理价格并重的需求洞察,蔡澜点心此次菜品升级重点关注"价值感"重塑。推出"秘制肥瘦叉烧""苏丹王雪山榴莲 包""芙蓉鸡汤脆鱼子云吞"等十余款新品,涵盖蒸点、烧腊、主食、糖水等品类,丰富产品矩阵、价格梯度和味型体验。另外,品牌对"酥皮山楂叉烧包""脆 皮菠萝咕咾肉"等12款产品实施调价优化,多款经典产品"加量不加价",切实提升质价比。 在产品层面之外,蔡澜点心同步推进"健康化"升级与文化体验赋能。新品中引入有机蛋、有机土豆等健康食材,践行"更轻盈的粤点"理念。与此同时,品牌 启动"非遗传承人焕新计划",与彩灯、竹编、粤绣、漆器等非遗项目代表传承人合作,推出非遗冰箱贴盲盒等周边产品。 自2018年在深圳开出首店,蔡澜点心逐步布局全国,截至2025 ...
不会为了外卖而牺牲堂食!蔡澜点心总经理蔡伟雄:走出广东市场后,不会迎合当地消费者
Sou Hu Cai Jing· 2025-09-18 19:41
Core Insights - On its seventh anniversary, Cai Lan Dim Sum announced the launch of over ten new products and price adjustments, including the "Sudan King Snow Mountain Durian Bun" and "Fried Fish Roe Wonton in Chicken Soup" [1] - The company aims to maintain its product principles without catering to local consumer preferences as it expands into new markets [6][8] - Cai Lan Dim Sum currently operates 100 stores nationwide and plans to open 20 new stores per year, focusing on talent development and product innovation [4][8] Company Strategy - Cai Lan Dim Sum is a brand under the Gantang Ming Shan Group, co-founded by food critic Cai Lan, with its first store opening in Shenzhen in September 2018 [2] - The brand's strategy emphasizes deepening its presence in first-tier cities, particularly targeting young consumers by locating stores in prime shopping areas [4] - The company has established a management system and operational foundation that supports its expansion strategy [4] Market Positioning - Cai Lan Dim Sum focuses on offering traditional Cantonese dim sum, representing Lingnan culture, and aims to maintain its unique flavor profile even in new markets [6][8] - The company believes that the current trend of consumption downgrade can create opportunities for solid business practices and product development [8] - The brand prioritizes dine-in experiences over delivery services, ensuring that the quality of dining is not compromised for takeout [8] Leadership Influence - The late Cai Lan played a significant role in the brand's early development, influencing its culinary direction and operational ethos [10] - The company continues to honor his legacy by upholding his values of joy and meticulousness in food preparation [10]