Core Viewpoint - The article highlights the entrepreneurial journey of Zhou Haohui and his clothing brand HEA, which aims to bridge cultural communication through fashion while promoting Lingnan culture globally [1][3]. Company Overview - Zhou Haohui founded the clothing brand HEA in Foshan, inspired by his childhood experiences with lion dance and a desire to promote Chinese culture [3][4]. - HEA has diversified its business model to include clothing, tea and coffee, cultural creative stores, and guesthouses [1]. Cultural Significance - The brand's design incorporates the image of the Lingnan lion dance, which Zhou believes serves as a cultural symbol connecting Chinese communities worldwide [4][5]. - Zhou emphasizes the importance of cultural identity for overseas Chinese, noting that lion dance competitions in Malaysia reflect a strong cultural connection [5]. Business Expansion - HEA opened its first physical store in Foshan in 2017, rapidly expanding to 60 stores within a year and 180 stores the following year [6]. - The first store outside Guangdong was opened in Chongqing, where consumer response exceeded expectations, reinforcing the brand's cultural confidence [8]. E-commerce Strategy - The company operates on nine major e-commerce platforms, including Douyin and Tmall, and has sold over 1 million items through local live streaming [10]. - HEA anticipates a GMV of 500 million yuan for 2024, indicating strong growth in the retail sector [10]. Future Aspirations - Zhou aims to establish HEA stores in Hong Kong and Macau, focusing on creating a cultural bridge rather than just a retail space [10].