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长虹熊猫AI家电频获海外订单 “软情感”成硬科技突围密码
Core Viewpoint - The 8th China International Import Expo (CIIE) showcases innovative products, with Changhong's panda-themed AI home appliances standing out, highlighting the integration of technology and culture [1][3]. Group 1: Product Innovation - Changhong's panda-themed AI appliances include an AI TV with a smart assistant, an AI refrigerator that simulates panda habitats, and an AI air conditioner that adjusts based on environmental data [3]. - The AI washing and drying set features enhanced cleaning technology inspired by panda behaviors, transforming appliance functionality into emotional value for users [3]. Group 2: Technological Advancements - In recent years, Changhong has made significant strides in AI appliance technology, launching a large model in TVs in 2023 and becoming the first in Sichuan to have its AI platform approved by the National Cyberspace Administration [5]. - The company plans to introduce the first healing AI TV integrated with panda IP by 2025, emphasizing a shift from practical tools to lifestyle companions [5]. Group 3: Market Positioning and Cultural Significance - Changhong's approach combines AI technology with cultural elements, creating a unique competitive advantage in the global market [5]. - The participation in international exhibitions like CIIE serves as a vital platform for Chinese manufacturing to connect with global markets, promoting the narrative of Chinese innovation [5].
长虹熊猫AI家电亮相进博会,与全球共享“科技+文化”双重魅力
Zhong Jin Zai Xian· 2025-11-06 01:45
Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, showcasing global products, with a notable highlight being Changhong's panda-themed AI home appliances [1][3] - Changhong's AI appliances integrate technology and culture, featuring products like AI TVs, refrigerators, and air conditioners that enhance user experience through emotional engagement [3][5] Group 1: Product Features - The AI TV features "Panda Xiaobai," an intelligent entity that interacts with users continuously, providing engaging content [3] - The AI refrigerator utilizes AI cloud moisturizing technology to simulate the panda's natural habitat, ensuring food freshness [3] - The AI air conditioner adjusts home comfort based on environmental data from the Wolong Nature Reserve [3] - The AI washing and drying set incorporates a unique cleaning technology inspired by panda cubs, enhancing its effectiveness [3] Group 2: Technological Advancements - In 2023, Changhong integrated large models into its TVs, and by early 2024, it became the first in Sichuan to have its "Changhong Yunfan AI platform" approved by the National Cyberspace Administration [5] - The company plans to launch the industry's first "healing" AI TV in 2025, further incorporating panda IP into its products [5] - Changhong's approach focuses on transforming home appliances from mere tools to lifestyle companions, leveraging AI technology and cultural elements for differentiation [5] Group 3: Market Strategy and Cultural Impact - International exhibitions like CIIE serve as crucial platforms for Chinese manufacturing to connect with global markets [5] - Changhong aims to deepen AI technology research and expand its presence in international markets, promoting Chinese manufacturing stories [5] - The integration of technology and culture reflects a profound cultural confidence that empowers technological innovation, enhancing competitiveness in the global market [5]