Core Points - The academic seminar titled "Creating a Cultural Golden Brand for Mutual Learning between Chinese and Western Civilizations" will be held at the University of Macau on December 1, 2025, aiming to explore how to establish Macau as an important window for cultural exchange between China and the West [1]. Group 1 - The seminar will feature prominent guests, including officials from the Central People's Government Liaison Office in Macau and various cultural and policy experts [4]. - The opening ceremony will be addressed by the President of the University of Macau and the Dean of the Faculty of Social Sciences, highlighting the university's role in cultural and governance research [4]. Group 2 - Discussions will focus on five main themes: contemporary expression and value realization of cultural heritage, development of distinctive cultural tourism routes, establishing Macau as a hub for performing arts, creating an open city for global exchange, and the development positioning of Hengqin Island in relation to Macau's cultural tourism brand [7]. - Experts believe that Macau's historical and cultural characteristics provide a solid foundation for innovative cultural development, potentially creating a sustainable model for cross-civilization dialogue [7]. Group 3 - As Macau promotes moderate economic diversification, its cultural and creative industries are expected to complement the gaming industry, shaping a "cultural golden brand" with both local roots and international perspectives [9]. - The initiative to create a cultural golden brand aligns with the development blueprint of the Guangdong-Hong Kong-Macau Greater Bay Area and the national strategy of cultural confidence and regional integration [9].