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潮玩被列入下一个“千亿级”消费市场
第一财经· 2025-11-28 06:19
Core Viewpoint - The article discusses the implementation plan released by six Chinese government departments aimed at enhancing the adaptability of consumer goods supply and demand, with a target to optimize the supply structure by 2027, creating three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [3]. Group 1: Consumption Hotspots - The plan identifies key consumption hotspots including baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy jewelry, and national fashion apparel [3]. - The initiative also emphasizes promoting the international expansion of domestic trendy products [3]. Group 2: Trendy Products Industry - The trendy products industry has seen the emergence of leading companies such as Pop Mart, Miniso, and Blokus, which are driving the trend of going global [4]. - Pop Mart's stock price increased nearly 15 times over 17 months from March 2024 to August 2025, setting a new record for Hong Kong consumer stocks [4]. - Pop Mart reported a year-on-year revenue growth of 245% to 250%, with domestic revenue increasing by 185% to 190% and overseas revenue soaring by 365% to 370% [4]. Group 3: Cultural and Technological Integration - The export of trendy products represents a shift in Chinese consumer brands from "manufacturing" to "creation," integrating traditional cultural elements with modern design to reshape global consumer perceptions [4]. - Innovations such as 3D printing, eco-friendly materials, and AR virtual collectibles are driving the evolution of products from physical forms to a blend of "physical + digital," enhancing rapid iteration capabilities [4]. - The combination of culture and technology empowers trendy products to become new carriers of China's soft power [4]. Group 4: Economic Implications - The export of trendy products is seen as a natural outcome of the deep integration of China's cultural and creative industries with the global consumer market, reflecting the high-quality development of the Chinese economy [5]. - This trend signifies a transition in Chinese manufacturing from "OEM production" to "intelligent manufacturing + cultural creativity," with the Dongguan trendy product industry cluster leveraging a complete supply chain and flexible production capabilities [5]. - The "cultural IP + manufacturing aesthetics" model allows Chinese trendy products to break away from the stereotype of "low price and low quality," moving towards high value-added cultural output [5].