活动上，三苏祠博物馆与鸿蒙生态（成都）创新中心、四川天府新区未来数字产业研究院等8家企 业院所集中签约，合作覆盖文化数字化、文旅融合、文创开发、食品快消等多个领域。其中，三 苏祠博物馆与四川天府新区未来数字产业研究院合作开发的三苏文化主题AI数字人智能体产品， 计划于年底亮相，将以智能交互形式传播东坡文化。 "我们希望通过搭建一个开放、共赢的合作平台，汇聚更多行业力量，共同参与三苏文化的当代传 承与创新。"三苏祠博物馆副馆长黄建表示，三苏文化是活态遗产，三苏文化IP授权体系的建立与 发布，标志着眉山在三苏文化活化利用上进入了统筹规划、系统推进的新阶段，"我们的长远目 标，是构建'文化品牌塑造—IP价值沉淀—商业开发转化—全域赋能发展'的完整产业生态。" 本报讯 日前，东坡主题新媒体舞剧《第十一年》在眉山三苏祠完成首演。当天活动上，眉山正式 发布三苏文化IP授权体系，这是三苏祠博物馆首次系统性推出三苏文化IP商业化合作方案。 ...

Core Viewpoint - The 2025 Hong Kong International Licensing Exhibition features a strong representation from Beijing's cultural institutions, showcasing the city's rich cultural heritage and museum resources through various thematic displays [1][2] Group 1: Exhibition Overview - The exhibition, themed "Beautiful Beijing, Charming Cultural Heritage," includes 14 representative museums from Beijing, marking their first appearance at the Hong Kong International Licensing Exhibition [1] - The event spans three days and aims to promote Beijing's goal of becoming a "Museum City," highlighting key cultural heritage sites along the Beijing Central Axis [1] Group 2: Thematic Displays - The exhibition is divided into five thematic sections: Urban Beauty, Natural Beauty, Ancient Architecture Beauty, Artistic Beauty, and Historical Beauty, each showcasing unique cultural elements and artifacts from various museums [2] - "Urban Beauty" features significant collections from the Capital Museum and the Beijing Grand Canal Museum, while "Natural Beauty" includes exhibits from the National Museum of Nature and the Beijing Planetarium [2] - "Ancient Architecture Beauty" highlights traditional buildings and artifacts, "Artistic Beauty" presents royal art collections and cinematic elements, and "Historical Beauty" focuses on cultural heritage and traditional crafts [2] Group 3: Cultural Exchange and Collaboration - The exhibition employs innovative methods such as "cultural symbol connection, scene-based narrative, and IP visualization" to enhance the presentation of Beijing's cultural and creative development [2] - During the exhibition, the Beijing Cultural Relics Bureau conducts research and discussions on the activation and creative development of cultural resources in Hong Kong, aiming to learn from advanced practices in cultural resource utilization [2]