每日金句 创业者初期是在山里走路，这个时候方向不重要，关键是不要摔跤，不要掉到 坑里去。 因为你走在山路上，方向再偏能偏哪去？ 但如果你进入了快车道， 已经在高速公路上了，这时候方向就非常重要，往往错过一个路口，再拐回来 就要很长时间。 此时，你做战略决策时，一定要想想你的初心是什么。 吴太兵 | 万兴科技创始人、黑马营1期成员 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 10月17日-19日 ， 用3天时间，沉浸式拆解中日消费企业如何赢在存量时代， 教你 产品创新 与品牌出海。 文章末尾扫码，即可报名！ 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. Oct. 向中日消费冠军 学产品创新与品牌出演 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转 ...

以下文章来源于邱处机 ，作者邱鑫浩 邱处机 . 专门研究商业牛人 不起眼的包子，也可以做成大生意。 作者：邱鑫浩 来源：邱处机 当你还在纠结早餐吃包子馒头还是米线时，这家卖包子的企业已用 20 多年时间，把自己打造 成年营收 16 亿、市值数十亿的上市公司。 它就是被网友戏称为"杭州特产美食"的中国包子第一股——巴比食品。 而它的创始人，是一位来自安徽怀宁的初中辍学生刘会平。 这里插播一条课程资讯： 报名 「 黑马·消费崛起精选课 」 ，10月17日-19日 ， 用 3天时间拆解中日消费企业突围逻 辑：从 索尼、无印良品、优衣库 学产品创新与供应链管理，还有中国新消费冠军实战分享， 想破增长瓶颈、出海避坑、摆脱同质化的创始人/CEO千万不要错过。 来 「 黑马·消费崛起精选课 」， 向中日消费冠军学习产品创新和品牌出海。 扫码咨询报名 （翻到底部了解详情） 01 穷小子初闯上海滩 刘会平出生于 1977 年，安徽省安庆市 怀宁县江镇 镇人。这座皖南县城虽不起眼，但却是著 名的"中国面点师之乡"。 据统计，江镇总共 3.7 万的人口，有近 2 万人从事馒头面点行业。 由于家境贫寒，刘会平不忍看到父母为自己的学费 ...

Core Viewpoint - The article discusses three major market opportunities in China over the next 5-10 years, highlighting the potential of the aging population, pet ownership, and the chain retail industry as significant areas for investment and growth [3][4][5][6][7]. Group 1: Market Opportunities - The aging population presents a significant market opportunity, with 20 million new retirees each year who have disposable income and time to spend [5]. - The pet ownership market is growing, with households treating pets as family members, leading to substantial monthly expenditures on pet care [6]. - The chain retail industry in China has a much lower penetration rate compared to the US, Japan, and Hong Kong, indicating a vast potential for growth in this sector [8]. Group 2: Event Promotion - A three-day immersive course titled "Black Horse Consumption Rise" is scheduled from October 17 to 19, featuring industry experts from successful companies like Muji and Uniqlo, focusing on product innovation and brand expansion [10][12][15]. - The course aims to provide insights into how Japanese companies have successfully transformed technology into consumer value, emphasizing the importance of understanding consumer needs rather than just technical specifications [14]. Group 3: Course Content Overview - The course will cover product innovation, supply chain management, and the practices of niche market champions in the context of a saturated market [18]. - It will also address the globalization of brands, focusing on how Chinese companies can adapt their supply chains to meet local market demands abroad [19][25]. - Specific sessions will include discussions on leveraging AI in consumer products and the importance of aligning product development with consumer insights [21][22][28].

Core Insights - The article emphasizes the importance of understanding the core business model before seeking financing, suggesting that funding should accelerate growth rather than clarify business strategies [1] - It highlights the significance of product innovation and understanding consumer needs, drawing lessons from successful Japanese companies like Sony and Uniqlo [8][9] Group 1: Financing and Business Strategy - Financing should be aimed at accelerating growth rather than changing the core business model [1] - Companies must have a clear understanding of their operational core before seeking investment [1] Group 2: Product Innovation and Market Understanding - Successful companies convert technology into user-perceived value, as seen in Sony's Walkman and Uniqlo's comfortable basics [8] - AI is reshaping consumer products by redefining their inherent value, with future champions being those who integrate demand with algorithms [8] Group 3: Learning from Japanese Companies - The article discusses how Japanese companies have successfully transformed from technology followers to rule-makers by understanding consumer scenarios [8] - It suggests that Chinese companies can learn from Japan's experience in product innovation and brand globalization [13] Group 4: Course Offerings and Expert Insights - The article promotes a course that includes insights from industry leaders on product innovation, supply chain management, and global branding strategies [9][10][11] - Key speakers include experts from Sony, Uniqlo, and other successful brands, focusing on how to navigate the current market landscape [19][20][21]

Core Viewpoint - Today's consumers expect a balance of "value for money," "aesthetic appeal," and "emotional value," indicating that companies must cater to all three aspects to succeed in the current market [1] Group 1: Consumer Expectations - Consumers are increasingly focused on the combination of social status, product quality, and emotional connection when making purchasing decisions [1] Group 2: Course Promotion - The article promotes a course titled "Black Horse: Rise of Consumption," featuring industry experts who will discuss product innovation and brand expansion strategies in the context of the current market [2][5][6] Group 3: Japanese Manufacturing Insights - The success of Japanese brands in the 1980s serves as a model for emerging markets, emphasizing the importance of translating technology into consumer-perceived value [7] - Companies like Sony and Uniqlo exemplify how understanding consumer needs and integrating technology can lead to successful product development [7] Group 4: AI and Consumer Products - AI is reshaping the essence of consumption, with future market leaders being those who can effectively merge consumer needs with algorithmic solutions [7] - Examples include Plaud's recording card and Haivivi's toys, which leverage AI to enhance user experience and emotional connection [7] Group 5: Market Strategies - The course will cover strategies for navigating the saturated market, focusing on how to become leaders in niche segments through innovation and differentiation [10] - Emphasis will be placed on identifying clear market positioning and leveraging AI for product development [10] Group 6: Globalization and Localization - Successful globalization requires aligning Chinese supply chain capabilities with local market demands, moving beyond simple export strategies [11] - Building trust with local consumers is crucial for Chinese brands entering foreign markets, necessitating a focus on solving local problems rather than merely selling products [19]

Core Viewpoint - Entrepreneurship requires continuous adaptation, keen observation, and effective resource utilization, emphasizing the importance of decision-making free from personal biases [1] Group 1: Course Overview - The "Black Horse: Rise of Consumption" course features renowned instructors from various industries, focusing on product innovation and brand expansion in the context of the Chinese and Japanese markets [3][10] - The course aims to provide insights into how companies can leverage technology and consumer needs to create market-leading products [10][12] Group 2: Insights from Japanese Companies - Japanese companies have successfully transformed technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's innovative fabrics [10] - The integration of AI in consumer products is reshaping the industry, with companies that effectively merge demand with algorithms poised to become future champions [10][12] Group 3: Market Strategies - The course discusses strategies for Chinese brands to adapt to global markets by aligning supply chain capabilities with local demands, moving from simple exportation to deeper cultural integration [13][21] - Emphasis is placed on the importance of understanding local consumer needs and building trust through effective communication and problem-solving [22] Group 4: Product Innovation and Development - The curriculum includes lessons on how to innovate products by combining cross-disciplinary technologies and AI, addressing the challenges of product aging in a saturated market [17][23] - Successful product development processes from companies like Muji and Uniqlo are analyzed to provide actionable insights for Chinese enterprises facing homogenization and inventory management issues [25][24]

Core Insights - The article emphasizes that Chinese consumers are adapting to a new normal, moving away from the mindset of waiting for economic growth to return to previous levels and instead focusing on practical consumption planning [4][6][26] Group 1: Consumer Behavior Trends - The first trend indicates that consumers are embracing a new normal, becoming more rational and proactive in planning their consumption [4][6] - The second trend highlights a clear segmentation in consumer confidence and behavior, with different demographic groups exhibiting varying levels of optimism [7][14] - Rural consumers, particularly the elderly, show increased confidence due to rural revitalization policies and income growth, while urban Z-generation consumers remain relatively optimistic despite facing challenges [9][11][12][13] Group 2: Spending Priorities - The third trend reveals that consumers are increasingly prioritizing personal achievements in their spending, focusing on categories that provide clear value and satisfaction [16][26] - Education emerges as the category with the highest expected spending growth at 5.7%, as consumers seek to invest in skills and knowledge for future security [17][18] - Health-related expenditures, including health products and services, are also on the rise, with expected growth rates of 2.7% and 2.4% respectively, reflecting a growing emphasis on well-being [19][20] - Travel spending is expected to grow by 1.9%, indicating a continued desire for cultural experiences and personal enrichment through travel [22] - Wealthy urban consumers are willing to invest in tangible goods like home renovations and automobiles, which signify an enhancement of their quality of life [23] Group 3: Market Opportunities - The article suggests that businesses should reassess their product strategies and communication methods based on the nuanced understanding of different consumer segments [14][24] - Companies operating in sectors aligned with the identified trends are positioned favorably, while those outside these areas may need to adapt their offerings to meet evolving consumer expectations [24][26]

Core Viewpoint - The article suggests that the next decade will see the emergence of new cross-industry companies similar to Pinduoduo, driven by three key factors: identifying boundaryless opportunities, securing global capital and resources, and attracting top talent to collaborate on these ventures [1]. Group 1: Insights on Product Innovation and Market Strategy - The success of Japanese companies since the 1980s serves as a model for emerging markets, emphasizing the transformation of technology into user-perceived value, as seen with Sony's Walkman and Uniqlo's comfortable basics [9]. - AI is reshaping consumer products by redefining their inherent value through algorithms, indicating that future champions will be those who effectively merge demand with technology [9]. - The course will explore how to innovate products and manage supply chains by learning from successful Japanese brands like Sony and Uniqlo [12][28]. Group 2: Consumer Market Dynamics - The article discusses the importance of identifying high-value application scenarios for AI technology to enhance efficiency and user experience, urging entrepreneurs to quickly validate demand rather than getting lost in technical perfection [18]. - It highlights the need for Chinese companies to adapt their supply chains to meet local demands in overseas markets, moving away from merely replicating domestic models [24]. - The article emphasizes the significance of building trust with local consumers in international markets by addressing their specific needs rather than just selling products [25]. Group 3: Course Details and Target Audience - The article promotes a three-day immersive course aimed at dissecting how Chinese and Japanese consumer companies can thrive in a saturated market, focusing on product innovation and brand globalization [10][30]. - The course is designed for founders and CEOs of consumer enterprises looking to break through growth ceilings, expand internationally, or innovate in response to product homogenization [30]. - Early bird pricing for the course is set at 9,800 yuan per person, down from the original price of 12,800 yuan [31].

Core Viewpoint - Successful companies in China should focus on niche markets that others overlook, as small tracks can present significant opportunities. Companies should avoid spending in areas where they cannot compete and be willing to take bold risks in areas where they can succeed [1] Group 1: Course Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, featuring renowned instructors from various industries [2][5] - The course aims to provide insights into product innovation and brand expansion, particularly in the context of the stock market era [6][8] Group 2: Japanese Manufacturing Insights - The success of Japanese companies since the 1980s serves as a model for emerging economies, emphasizing the transformation of technology into user-perceived value [7] - Companies like Sony and Uniqlo succeeded not solely due to advanced technology but by addressing consumer pain points and understanding consumption scenarios [7] Group 3: AI and Consumer Innovation - AI is reshaping the essence of consumption by redefining product value through algorithms, with future champions being those who can perfectly integrate demand with AI [7][10] - Examples include Plaud's recording card and Haivivi's toys, which leverage AI to enhance user experience and emotional connection [7] Group 4: Market Strategies - The course will cover strategies for becoming champions in niche markets amidst intense competition, focusing on AI's role in creating new product categories [10] - It will also address how to find a clear market position and leverage scalable innovative products for brand differentiation [10] Group 5: Globalization and Localization - The essence of globalization is to deeply bind China's supply chain capabilities with local market demands abroad, moving from simple export to localized coexistence [11] - Trust-building with local consumers is crucial for Chinese brands entering overseas markets, requiring a connection between brand stories and local needs [19]

Core Viewpoint - The article discusses the rising interest in Hong Kong stocks among global investors and the potential challenges for Chinese companies looking to list in Hong Kong, emphasizing the undervaluation of Chinese assets compared to the U.S. market [3][8][10]. Group 1: Hong Kong Stock Market Appeal - The Hong Kong stock market is currently experiencing significant interest, with many investors believing that Chinese assets are undervalued compared to U.S. assets [8][10]. - Southbound capital accounts for about half of the trading volume in Hong Kong stocks, which is a crucial driver for the market [9]. - International capital allocation in Hong Kong stocks is currently below historical averages, indicating potential for future growth if large-scale investments occur [10]. Group 2: Listing Challenges for Chinese Companies - Chinese companies aiming to list in Hong Kong should ideally have profits starting from at least 500 million yuan, as higher profits correlate with better valuation multiples and liquidity [19][20]. - Companies with profits between 300 to 400 million yuan may still consider listing if they demonstrate a growth rate of at least 50% and a clear path to achieving 500 to 1 billion yuan in profits [20][21]. - The Hong Kong market favors profitable consumer enterprises, and smaller companies may struggle to gain attention unless they have significant growth potential [18][20]. Group 3: Strategic Insights for Entrepreneurs - Entrepreneurs should focus on clear product positioning and innovation to stand out in the competitive market, as exemplified by successful brands like Longjing Craft Beer [28][29]. - The article highlights the importance of understanding consumer needs and leveraging technology to create products that resonate with the market [35][36]. - The upcoming event aims to provide insights on product innovation and brand expansion strategies, featuring industry leaders and experts [30][31].