Group 1 - The strategic cooperation between Mondelēz China and the leading snack retail company Mingming Hen Mang has been officially launched with the first themed high-speed train departing from Guangzhou South Station to Kunming South Station [1][4] - The collaboration aims to promote the Oreo "Taste of Eight Directions" spring limited products, encouraging consumers to explore different landscapes and cultures across China while providing a new approach for deep cooperation between brands and retailers [2][5] Group 2 - The Chinese snack retail industry has experienced rapid development and transformation over the past two years, with leading companies focusing on product selection, price control, and membership marketing systems to achieve excellence [5][6] - Mondelēz International has gained significant attention in the Chinese market, maintaining high single-digit growth and adapting to the fast-evolving market channels through innovative strategies [6][7] - The partnership with Mingming Hen Mang marks Mondelēz as the first multinational company to establish a strategic cooperation, utilizing a direct supply chain to efficiently reach consumers through over 15,000 retail stores nationwide [6][7] Group 3 - The collaboration is seen as a shift in the snack retail industry from scale expansion to value cultivation, integrating snack consumption with cultural and travel experiences [7][8] - The deep marketing cooperation is designed to create a practical example of "direct supply + scenario," enhancing consumer experience and providing a benchmark for industry practices [7][8]