"寻味「奥利奥」 在鸣鸣很忙"主题高铁，覆盖全国旅游城市等70多个站点，旨在启发消费者搭高铁探索中国各地的不同风 景和文化，助力文商旅融合发展提振消费。此次主题高铁营销瞄准了文旅消费复苏的机遇。2025年清明假期，全国出游人 次达1.26亿，旅游消费同比增长6.7%。高铁作为中国消费者出行的主要方式之一，日均客流超千万人次，成为品牌营销的 黄金场景。 图片说明：双方嘉宾在启航仪式上剪彩 2025年4月8日，一列印有"奥利奥寻味八方，就在鸣鸣很忙"标语的专列从广州南站驶出，标志着国际零食巨头亿滋中国与 本土零食零售龙头鸣鸣很忙的战略合作进入新阶段。此次合作不仅是一次营销创新，更折射出零食行业"品牌+渠道"深度联 动的趋势，为行业提供了一种全新的商业模式探索。 当天下午，在华南重要交通枢纽铁路广州南站双方企业举行深度营销合作启动仪式。此次合作旨在通过品牌企业和零售商 的深度营销，推广奥利奥"寻味八方"春季限定产品，启发消费者探索中国各地的不同风景和文化，同时为品牌和渠道的深 度合作探索一条行业新思路。 零食零售企业正从单纯的销售终端，转变为品牌与消费者之间的价值连接者。鸣鸣很忙通过会员体系、场景化营销等方 式，帮 ...

Group 1 - The strategic cooperation between Mondelēz China and the leading snack retail company Mingming Hen Mang has been officially launched with the first themed high-speed train departing from Guangzhou South Station to Kunming South Station [1][4] - The collaboration aims to promote the Oreo "Taste of Eight Directions" spring limited products, encouraging consumers to explore different landscapes and cultures across China while providing a new approach for deep cooperation between brands and retailers [2][5] Group 2 - The Chinese snack retail industry has experienced rapid development and transformation over the past two years, with leading companies focusing on product selection, price control, and membership marketing systems to achieve excellence [5][6] - Mondelēz International has gained significant attention in the Chinese market, maintaining high single-digit growth and adapting to the fast-evolving market channels through innovative strategies [6][7] - The partnership with Mingming Hen Mang marks Mondelēz as the first multinational company to establish a strategic cooperation, utilizing a direct supply chain to efficiently reach consumers through over 15,000 retail stores nationwide [6][7] Group 3 - The collaboration is seen as a shift in the snack retail industry from scale expansion to value cultivation, integrating snack consumption with cultural and travel experiences [7][8] - The deep marketing cooperation is designed to create a practical example of "direct supply + scenario," enhancing consumer experience and providing a benchmark for industry practices [7][8]