Group 1 - The 2025 League of Legends World Championship has officially started in Beijing, marking the third time this event is held in China, with 17 top teams from five major regions competing for the global championship title over five weeks [1] - The event is part of the Dongcheng District's cultural and tourism integration brand "East of the Forbidden City," which aims to explore the fusion of culture, tourism, and esports [1] - Dongcheng District has established a "1+3+N" activity system to create an ecosystem for full participation, with offline viewing events and various promotional activities from multiple cultural and tourism enterprises [1] Group 2 - The event features a limited edition commemorative album that combines intangible cultural heritage craftsmanship with esports elements, appealing to young audiences [2] - Three themed photo spots inspired by traditional crafts have become popular among young people, integrating League of Legends IP elements [2] - The Beijing station will host the qualifying and Swiss rounds, expected to attract hundreds of millions of online viewers, while also implementing a new viewing authorization cooperation model with 15 cultural and tourism enterprises [2]