Core Insights - Chengdu has launched China's first "Digital Cultural and Creative Golden Week," driven by 28 local top IPs, successfully converting online traffic into offline consumer engagement [1] - The 2025 Chengdu International Digital Cultural and Creative Ecosystem Partners Conference aims to transform market enthusiasm into industrial development momentum, focusing on global digital cultural resources [1] Group 1: Event Highlights - The conference focuses on six core sectors: film and animation, gaming, and esports, featuring over 340 leaders and experts from the global digital cultural and creative field [2] - Keynote speeches from industry leaders discussed topics such as the international dissemination of local culture and the reconstruction of narratives in the digital age [2] Group 2: Industry Participation - Major companies from gaming (Tencent, NetEase, etc.), film and animation (Walt Disney, Bona Film Group, etc.), and esports (AG, Wolves, etc.) participated in the conference to build an industry ecosystem [3] Group 3: Key Outcomes - The conference released the "2025 China Digital Cultural and Creative City Index," positioning Chengdu among the top cities alongside Beijing, Shanghai, and Shenzhen [4] - A "Chengdu Digital Cultural and Creative 100 Billion Cooperation Opportunity List" was unveiled, presenting 52 specific projects with nearly 30 billion yuan in investment opportunities [4] Group 4: Industry Growth - Chengdu's digital cultural and creative core industry revenue reached 381.9 billion yuan in 2024, with a 7.3% year-on-year growth in the first half of 2025 [5] - Five major global esports events are set to take place in Chengdu from October to December, including the League of Legends World Championship [6] Group 5: International Collaboration - The establishment of the "Chengdu International Digital Cultural and Creative Industry Alliance" aims to enhance international cooperation and resource synergy [6] - 29 key projects were signed at the conference, totaling nearly 10 billion yuan, covering various aspects such as enterprise establishment and international collaboration [6] Group 6: Innovative Projects - Notable projects presented include the animated film plan for the "Xuan Yuan Sword" IP and the "That Year, That Rabbit, Those Things" movie plan, showcasing advancements in AIGC and metaverse directions [6]

Core Insights - Chengdu has launched China's first "Digital Cultural and Creative Golden Week," driven by 28 local top IPs, showcasing the potential of digital cultural creativity in urban development [1] - The 2025 Chengdu International Digital Cultural and Creative Ecosystem Partners Conference aims to transform market enthusiasm into industrial momentum, focusing on global digital cultural resources [1][3] Industry Development - The conference emphasizes six core sectors: film and animation, gaming and esports, and discusses cutting-edge topics like AIGC and global IP [3] - Over 340 leaders, experts, and representatives from the digital cultural sector participated, highlighting Chengdu's strategic upgrade in the industry [3] Key Achievements - The conference released the first "2025 China Digital Cultural City Index," positioning Chengdu among the top cities alongside Beijing, Shanghai, and Shenzhen [5] - A "Chengdu Digital Cultural Creative 100 Billion Cooperation Opportunity List" was unveiled, featuring 52 projects with nearly 30 billion yuan in investment opportunities [5] Economic Impact - Chengdu's digital cultural core industry is projected to generate 3,819 billion yuan in revenue by 2024, with a 7.3% year-on-year growth in the first half of 2025 [6] - Five major global esports events are set to take place in Chengdu from October to December, including the League of Legends World Championship [6] Collaborative Initiatives - The establishment of the "Chengdu International Digital Cultural Industry Alliance" aims to enhance research, resource collaboration, and international cooperation [7] - The conference saw the signing of 29 key projects worth nearly 10 billion yuan, covering various aspects such as enterprise establishment and international cooperation [10]

今年，"故宫以东"品牌与2025年英雄联盟全球总决赛结缘，开启了"文旅+电竞"融合的新探索。2025年 英雄联盟全球总决赛于10月14日正式在北京开赛，这是该项赛事第三次在中国举行。来自全球五大赛区 的17支顶尖战队齐聚中国，将在为期五周的赛事中角逐全球总冠军头衔。 活动现场，3处东城非遗主题应援打卡框成为年轻人拍照传播的"网红聚点"。这些打卡框以景泰蓝、扎 燕风筝等为设计灵感，同时融入了英雄联盟IP元素。 据介绍，北京站作为赛事首站，将举办入围赛与瑞士轮比赛，预计将吸引全球数亿观众在线观看。东城 区首次尝试观赛授权合作模式，面向商业综合体、酒店、餐饮等15家文商旅企业，支持商家打造观赛氛 围，并通过相关平台发放商户优惠券，实现线上线下消费闭环。据悉，本次活动将持续至11月9日，覆 盖2025年英雄联盟全球总决赛全程。 借大赛举办契机，东城区以"1+3+N"活动体系构建全域参与、线上线下（300959）互观的生态。1组嘉 年华线下观赛活动于10月14日、15日落地北京隆福寺。3处东城非遗主题应援打卡框分别设置在中轴线 文化博物馆、隆福寺等地。N家文商旅企业联动参与，开展各类观赛及促销活动。 "我们希望通过'谷 ...

Core Viewpoint - The "Purchase in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will be held from September 25 to November 30, focusing on enhancing inbound and external consumption through various internationalized service measures [1][6]. Group 1: Event Highlights - Chengdu will host over 600 themed consumption activities, including shopping, food, exhibitions, performances, and sports events, during the National Day and Mid-Autumn Festival holidays [3][5]. - The "Chengdu-Chongqing Moonlight Plan" will feature a Mid-Autumn Food Expo until September 30, showcasing over 2,000 specialty foods from more than 120 enterprises [3][5]. Group 2: Internationalization and Consumer Services - Sichuan is promoting international and local products through 84 iconic shopping districts and 226 characteristic pedestrian streets, featuring 56 time-honored brands and 153 local brands [6]. - The province has implemented measures to enhance the convenience of consumption for foreign visitors, including optimizing tax refund policies and expanding the number of stores offering immediate refunds [6]. Group 3: Night Economy and Cultural Events - Sichuan is focusing on nighttime consumption with various activities, including exhibitions and performances, such as the "Journey of Ancient Greece" exhibition and the NBA Celebrity Game on September 27 [8][10]. - The province will also host major events like the 2025 League of Legends World Championship on November 9, along with concerts and cultural performances throughout September and October [8][10]. Group 4: Economic Impact and Future Plans - The integration of sports, culture, tourism, and commerce is expected to generate significant economic growth, with over 50 major domestic and international events planned for the year [10]. - Sichuan aims to create high-quality outdoor sports destinations and enhance collaboration with the Chongqing region to boost sports tourism and consumption [10].

Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]