作为良渚文化大走廊全年文旅活动的夏季主场，鸬鸟寻蜜季中，蜜梨情景剧演绎着梨韵千年，露营 音乐会律动山野，"箱"约鸬鸟后备箱集市上人潮涌动……傍晚时分，"长三角生活派对"之"鸬鸟来野 梨 享派对"将现场气氛推向高潮。 为让游客充分体验夏日快乐，即日起至7月13日，鸬鸟将提供限定数量的梨享派对体验票。游客可 通过飞猪进行"零元购"，并凭借电子凭证免费预约蜜梨乐园和乐高探索营，以及亲子剧观演券、非遗手 作体验课等多项福利。 接下来的两个月里，鸬鸟还策划了"沐·乡野""探·智野""觅·乐野""游·绿野"四大暑期系列活动，通过 构建"看景+带娃+带宠"的跨场景体验链，推动鸬鸟逐步成为长三角口口相传的微度假首选地。"通过这 一系列的建设，我们有信心实现蜜梨种植超万亩，蜜梨产业集群年收入超10亿元。"鸬鸟镇相关负责人 说。 梨香漫溢，笑语盈野。近日，长三角生活派对之"鸬鸟来野"2025寻蜜季暨良渚文化大走廊"渚多好 戏·夏果狂欢"活动在余杭区鸬鸟镇蜜梨乐园盛大开幕，以蜜梨为媒，鸬鸟串联农文旅全产业链，燃爆夏 日"甜蜜经济"。 开幕式上，蜜梨抹茶、醋梨爽、枇杷秋梨膏等蜜梨衍生新品纷纷亮相，鸬鸟镇还发布了《鸬鸟蜜梨 全产业链高 ...

Core Viewpoint - The performance of Songcheng Performance in 2024 is outstanding, with a net profit of 1.049 billion yuan, accounting for 63.6% of the total net profit of 22 tourism and scenic area listed companies in A-shares [1][2] Group 1: Financial Performance - In 2024, the total net profit of 22 tourism and scenic area listed companies reached 1.648 billion yuan, with Songcheng Performance contributing 1.049 billion yuan [1] - Songcheng Performance's revenue increased by 25.49% year-on-year, while management expenses grew by only 17.79%, resulting in a management expense ratio of 7.14%, a decrease of 0.47 percentage points from 2023 [1] Group 2: Brand and Marketing Strategy - The company has established a commercial closed loop through four major festival IPs, including "Carnival Chinese New Year," which enhances brand communication and drives consumer engagement [1] - The average visitor stay at some of the company's scenic spots can reach up to 7 hours, indicating strong customer engagement [1] Group 3: Operational Management - Songcheng Performance employs a dual-driven strategy of "internal growth + external introduction," creating a talent matrix that covers the entire cultural tourism industry chain [1] - The company focuses on dynamic human resource allocation to reduce costs, emphasizing "professional talent, digital management, and agile organization" for efficient operations [1] Group 4: New Projects and Market Impact - The newly opened "Qian Guqing" scenic areas have generated significant consumer interest, with the Guangdong Qian Guqing area achieving profitability in its first year [2] - The "Three Gorges Qian Guqing" scenic area generated over 100 million yuan in revenue within 100 days of opening, boosting local tourism revenue by over 40% [2]