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“火爆出圈”后如何全季“长红”?哈尔滨文旅打破“冬季限定”
Sou Hu Cai Jing· 2025-09-21 15:36
Core Insights - Harbin is leveraging its diverse cultural and tourism industry to break the "winter-only" label and explore year-round tourism opportunities [1] Group 1: Winter Tourism - The "Dream Ice and Snow Pavilion" in Harbin is attracting visitors with a winter-themed experience, maintaining a constant temperature of around -10°C, contrasting with the outdoor autumn warmth [3] - The pavilion has been upgraded to include elements from the 9th Asian Winter Games and features themed areas such as "Ocean World," "Snowman Square," and "European Town" for an immersive experience [5] Group 2: Seasonal Tourism Initiatives - As autumn approaches, Harbin is promoting a "cultural tourism + agriculture" model, offering unique rural experiences, including a farm where visitors can enjoy panoramic views of rice field art and ride a small train through the fields [5] - With the upcoming National Day and Mid-Autumn Festival holidays, Harbin has developed four major themed tourism routes connecting 32 points of interest [7] Group 3: Promotional Strategies - The Harbin Cultural and Tourism Bureau is seizing the opportunity of the Golden Week to promote various tourism types, including red tourism, mountain tourism, rural tourism, and industrial tourism, to attract more domestic and international visitors [9]