文旅创新消费场景

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消费热度攀升!文旅市场创新业态持续升温 点燃暑期经济
Yang Shi Wang· 2025-07-15 09:44
Group 1: Tourism and Consumer Experience - Yunnan's Xishuangbanna has launched diverse activities this summer, creating new consumption scenarios like "Camping + Research" to attract tourists for immersive experiences in tropical rainforests [1][3] - The "Starry Camp" in the Mengyuan Wonderland scenic area, consisting of 10 triangular firefly camping houses, has become a popular product, drawing numerous family and research groups [3] - Tourists can explore the rainforest at night, guided by experts, to observe fireflies and other wildlife, enhancing the adventure with educational elements [6] Group 2: Night Economy and Cultural Activities - In Jiangsu, various cultural and consumer districts have introduced a series of nighttime activities to attract visitors, even without major sports events [6][10] - The "Wangling Wonderful Night" event at the Lion Mountain Chu King Tomb features traditional performances and interactive storytelling, enhancing visitor engagement [8] - In Lianyungang, the Salt River Ancient Alley hosts themed activities like street performances and foam water battles, contributing to a 25% increase in average visitor stay since July [10] Group 3: Sports and Local Consumption - The "Zhe BA" basketball league in Zhejiang has gained popularity, promoting local consumption and tourism through community engagement [11][13] - Local specialties are showcased during the games, with interactive experiences for fans, such as tasting local foods and cultural products [13][15] - Special offers, like free entry to local attractions with game tickets, encourage tourists to incorporate sports events into their travel plans [15]