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齐齐哈尔梅里斯露营经济“出圈”催生诸多新业态
Sou Hu Cai Jing· 2025-06-19 10:50
Core Viewpoint - The development of the camping economy in the Meilisi Daur District of Qiqihar City, Heilongjiang Province, is significantly driven by its unique natural ecology and rich Daur culture, aiming to establish itself as the "Northern Camping City" [1][8]. Group 1: Event Highlights - The recently concluded "Kumule Camping Week" during the 38th Kumule Festival showcased the area's strong appeal, with 800 tents (including RVs) creating a unique camping atmosphere, attracting approximately 93,000 visitors, of which 4,000 were specifically camping participants [3]. - The event generated direct revenue of about 1.33 million yuan, with surrounding businesses such as homestays and restaurants experiencing a surge in visitors, leading to an additional income of approximately 280,000 yuan [3]. Group 2: Industry Development - The flourishing camping industry in Meilisi is a result of precise positioning and differentiated layout, focusing on resource endowments to cultivate unique camping clusters [4]. - Various camping sites, such as the "Escape Plan" campsite and "Lazy Cottage," offer diverse experiences, from gourmet coffee to family-friendly BBQ parties, enriching the "slow life" experience in the grasslands [4]. Group 3: Cultural and Ecological Integration - The "Camping+" model effectively connects culture, ecology, and tourism, with the Kumule Festival highlighting the region's cultural essence through traditional performances and local cuisine [6]. - A well-designed 120-kilometer self-driving route allows visitors to explore the area's natural beauty, enhancing the immersive experience that links nature and culture [6]. Group 4: Future Prospects - Meilisi is committed to building a comprehensive camping service system, including the establishment of industry associations, improving infrastructure, and promoting safe and civilized camping practices [6]. - The region aims to leverage new media channels to promote its camping stories and develop a widely influential theme IP, "Grassland Starry Sky Tent," to enhance its brand recognition [6].
“露营+”引爆消费热潮
当暮色中的帐篷灯串与星空连成银河,当吉他民谣混着烧烤香气漫过林间,宁夏吴忠市利通区在这 个"五一"化身"诗与远方"的立体画布。通过"露营+音乐节""露营+采摘"等复合业态带动文旅业实现消费 收入突破千万元,"露营+"新业态正掀起度假新热潮。 假期的采摘野趣同样为游客提供情绪价值。走进板桥乡的果蔬大棚,很多游客拿着小箩筐挑选自己心仪 的瓜果,解锁农旅深度体验。"我们一早就开车来板桥采摘'瓦大'西红柿跟香瓜,味道好品质也有保 障,正好可以带孩子体验采摘乐趣。"来自西安的游客刘阳说。板桥乡今年以"黄河食光.寻味板桥鲜果 采摘体验行"为主题,将特色农业与露营相结合,让假日经济活力澎湃,"今年板桥乡打造了首批露营帐 篷区域,一共10顶帐篷,每天从早上9点到晚上12点都是满员状态,我们还做了夜晚亮化,营造符合当 下消费者喜好的氛围,没想到这个假期生意如此火爆。"露营地负责人马金仁的电话不停地响,忙得不 亦乐乎。暮色降临时,广场的民谣音乐聚集了更多的人气,吃完烧烤再散步观赏一场民谣音乐节,星空 与篝火拉近了八方游客间的距离,让整个假期氛围感十足。 从朋友圈的九宫格美照到乡村经济的活力引擎,每一顶帐篷都在助力利通区以露营场景 ...
露营垂钓、逛博物馆、观看演出……这个假期你打卡了哪些?
户外露营,打卡博物馆,逛风情街区,品尝特色美食……"五一"期间,游客在丰富多彩的活动中享受美好时光。 露营+特色组合 河北邯郸"短途游"成为消费新热点 在河北邯郸,游客欣赏湖光美景,尽享美食,让这个假期增添悠闲惬意。 在河北邯郸复兴区的一家露营基地,游客们有的带着孩子在池塘边玩耍,有的与亲友围坐在帐篷下谈天说地,饿了还可以在现场租赁烧烤设备、购买食材, 大家一起动手做饭。 游客 杨宏杰:这里离城市比较近,环境又清新自然,租一套露营设备,和家人一块烤烤肉、聊聊天,感觉心情特别舒畅。 某露营基地负责人 李宁:游客在这里既可以欣赏湖光美景,也能与钓友一起交流垂钓经验。同时,我们还增加了咖啡馆、浮桥等多种业态,提升游客的体 验。 据介绍,这个"五一"假期,当地新开了近10家露营基地,并推出了"露营+赏花""露营+垂钓""露营+音乐"等特色组合,为游客提供花田、林下、湖畔等多样 化露营场景。有数据显示,以"短途游"为特点的户外露营正逐渐成为新的文旅消费热点。 这是柳州工业博物馆,不少家长带着小朋友前来参观。孩子们听讲解,认真拍照记录,有的还写下了参观笔记。 杭州游客 张明杰:每个城市都有自己的文化,柳州是工业文化。我们 ...
多样文旅体验点亮“五一”假期 “文旅商体展”跨界联动引爆消费新热点
Yang Shi Wang· 2025-05-04 08:26
央视网消息:这个"五一"假期,北京郊区小众的旅游体验也成了不少消费者的新选择。 中午12时,胡先生带着孩子来体验高度为500米的低空飞行。体验前,他们详细的了解了一些注意事项。 除了低空飞行,有不少游客特意赶来体验3000米的高空跳伞。 不少跳伞教练都是刚刚跳完,就抓紧整理装备,赶紧继续下一跳。教练介绍,"五一"假期,他们的工作节奏和时间都有增加。 据了解,在上海,"文旅商体展"正频频联动,不断引爆消费热点。除了夜场马术冠军赛,2025年"五一"期间,上海还准备了诸多丰富多彩的夜 间专属活动,打造夜间消费场景,点亮城市"夜经济"。 障碍赛通常被认为是所有马术比赛中观赛门槛最低、观赏性最强的一项。骑手与赛马通过精妙配合,准确而有力地跃过一道道障碍,用时最 短、罚分最少者取胜。赛场上高度1.6米的顶级难度障碍让现场的观众凝神屏息,直到骑手成功完赛才爆发出阵阵掌声。据了解,由于夜场比 赛的光线较为复杂,就更考验骑手与马匹之间的配合以及临场应变能力,也让比赛更具挑战性,结局更有悬念。 在马术比赛的现场,在观赛之余,还有各种马术文化的相关活动供观众体验。例如,骑上障碍赛骑手同款的赛级马鞍,尝试编发、绑护腿、装 草球等活 ...
以“露营+”重构旅游生态 ——这个“五一”,千辆房车下扬州
Xin Hua Ri Bao· 2025-04-30 23:43
Group 1 - The "Camping + " model is being used to reconstruct the tourism ecosystem in Yizheng, with two high-quality RV camping sites established, one covering 40 acres with 50 parking spaces and the other 30 acres with 40 parking spaces, receiving 4,000 visitors annually [2] - The RV camping activities have generated over 100 million yuan in consumption over the past three years, indicating a significant economic impact on the local area [1] - A local RV manufacturer highlighted that 1 in every 10 RVs in the country is produced in Chenji, showcasing the region's manufacturing capabilities and adaptation to domestic consumer needs [2] Group 2 - The event "Thousands of RVs Descend on Yangzhou" attracted over 500 RVs and guests, with expectations of thousands more during the May Day holiday, reflecting the growing popularity of RV camping [1] - The event featured a 10,000 square meter exhibition area with interactive projects such as RV test drives, equipment exhibitions, and tourism route releases, promoting the RV camping experience [1] - Local tourism offerings include unique dining experiences like the "Whole Goose Feast" and specialty teas, enhancing the appeal of RV camping in the region [1]