Core Viewpoint - The failure of Zhangjiajie Dayong Ancient City signifies the end of the seller's market in the cultural tourism industry, indicating a shift towards a buyer's market where consumers hold the dominant power [1][6]. Group 1: Market Dynamics - The seller's market in the cultural tourism sector is collapsing due to an oversupply of low-quality attractions, particularly evident in the domestic A-level scenic spots [2][4]. - As of the end of 2023, there are 15,721 A-level scenic spots in China, generating a total tourism revenue of 406.87 billion yuan. This represents a decline in average revenue per scenic spot to 25.88 million yuan, only 63% of the 40.85 million yuan average in 2019 [3]. Group 2: Shift in Consumer Power - The cultural tourism market is transitioning to a buyer's market, where consumers are becoming the primary decision-makers. This shift is characterized by two notable trends: the rise of community-based consumption and the increasing influence of internet platforms [7][9]. - The concept of "super users" emphasizes targeting specific consumer communities that resonate with a brand's values rather than a broad audience [7]. Group 3: Future Trends and Recommendations - Cultural tourism products must focus on cultural and quality aspects, moving away from merely leveraging historical significance to creating relatable and tangible cultural experiences [11][12]. - The industry faces increasing competition and higher consumer expectations, necessitating a commitment to innovation and quality control in product offerings [11][12][13]. - Long-term success in the cultural tourism sector requires patience and a departure from the traditional methods that no longer yield results [13][14].