Core Insights - The event "Changyouji - Qixi Special Live Broadcast" by China United Airlines on Douyin showcased Wenzhou's night tourism, intangible cultural heritage, and scenic beauty, attracting nationwide online participation [1][2] - The live broadcast featured immersive experiences, including local cuisine and cultural performances, enhancing audience engagement and promoting Wenzhou's diverse attractions [1][2] Group 1: Event Highlights - The first live broadcast focused on the Ouhai River night tour, presenting a four-dimensional experience of food, appreciation, travel, and entertainment [1] - Traditional Wenzhou snacks were highlighted, such as lantern cake and nine-layer cake, which not only appealed to viewers' appetites but also conveyed cultural significance [1] - The broadcast captured stunning night views of Wenzhou, with audience comments expressing admiration for the city's beauty [1] Group 2: Engagement and Promotions - The second day of the live broadcast shifted to the iconic Yandang Mountain, featuring the popular "Cliff Coffee" spot, blending natural scenery with leisure activities [2] - During the live stream, China United Airlines offered ticket benefits, further stimulating viewer interest and participation [2] - The initiative effectively reached a national audience, promoting Wenzhou's tourism economy and cultural heritage while supporting high-quality development in the cultural tourism industry [2]