直播期间，中国联合航空机票次卡福利同步放送，进一步点燃观众热情。抢到机票次卡福利的旅客可通 过中国联合航空APP、M网、微信小程序兑换国内客票，最早可选择五天后的航班。官方还宣布，中国 联合航空直播间恢复直播后，将结合文旅风光，带来全新观感的航旅内容。 镜头穿梭于游船包厢与甲板之间，主播现场展示灯盏糕、九层糕、猪油膏、杏仁腐等温州经典小吃，金 黄酥脆的灯盏糕包裹时令馅料，层层分明的九层糕寓意"步步高升"，软糯香甜的猪油膏与清凉爽口的杏 仁腐，不仅勾起观众食欲，更传递出温州饮食文化中的美好寓意。 夕阳西下时，江面波光粼粼，与远处的城市天际线相映成趣，瓯剧选段、细纹刻纸技艺展示等非遗表 演，让网友在赏景之余感受温州非遗的独特魅力。随着游客登船启航，70分钟的瓯江夜游正式开启，直 播镜头实时捕捉两岸夜景：绚丽的水秀在江面绽放，鹿港大厦灯光璀璨，山体灯光秀勾勒出温州的城市 轮廓，弹幕中满是"温州夜景太绝了""想立刻去打卡"的赞叹。 次日，直播视角切换至温州标志性景区雁荡山，聚焦网红打卡点"悬崖咖啡"。镜头中，咖啡座依崖而 建，背靠巍峨山体，远眺层峦叠嶂，主播一边品尝现磨咖啡，一边介绍雁荡山的地质奇观与人文故事， 将自 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in sales and user engagement during the 2025 Fliggy 618 Global Travel Festival, with a 25% year-on-year increase in transaction value and a 30% increase in active users [1][6] - The sales of travel products, including flight tickets, hotel packages, and entertainment tickets, reached over 6 million items sold, setting a new historical record [1] - Calendar-based products saw a 58% increase in booked nights compared to the previous year, indicating a strong consumer interest in pre-booking travel [1][4] Group 2 - The live streaming aspect of the sales event was particularly successful, with a 130% year-on-year increase in transaction value driven by the expansion of Fliggy's official live streaming channels [2][4] - The average transaction value per customer during the live streaming event approached 5000 yuan, reflecting a shift in consumer behavior towards valuing experience and quality over just price [2][4] - Popular domestic travel destinations included Hainan, Guangdong, and Zhejiang, while international destinations like Japan and South Korea were also in high demand [6][7] Group 3 - The 618 sales event is seen as a crucial indicator of summer market demand, allowing businesses to strategize and enhance their services accordingly [6] - The event has helped travel businesses to attract new customers and re-engage previous ones, with some products exceeding sales expectations significantly [6] - Fliggy plans to continue the momentum with a return sale of popular products from June 21 to June 30, including various hotel promotions and travel packages [7]

Core Insights - The company has reported a significant increase in sales of activity products, including flight passes, hotel packages, and theme park tickets, with nearly 2 million items sold to date, representing a substantial year-on-year growth [1] - New and innovative offerings are driving strong growth, with sales of theme park tours, cruise trips, and self-driving tours with new energy vehicles all experiencing a doubling in sales [1]