Core Insights - The event "Changyouji - Qixi Special Live Broadcast" by China United Airlines on Douyin showcased Wenzhou's night tourism, intangible cultural heritage, and scenic beauty, attracting nationwide online participation [1][2] - The live broadcast featured immersive experiences, including local cuisine and cultural performances, enhancing audience engagement and promoting Wenzhou's diverse attractions [1][2] Group 1: Event Highlights - The first live broadcast focused on the Ouhai River night tour, presenting a four-dimensional experience of food, appreciation, travel, and entertainment [1] - Traditional Wenzhou snacks were highlighted, such as lantern cake and nine-layer cake, which not only appealed to viewers' appetites but also conveyed cultural significance [1] - The broadcast captured stunning night views of Wenzhou, with audience comments expressing admiration for the city's beauty [1] Group 2: Engagement and Promotions - The second day of the live broadcast shifted to the iconic Yandang Mountain, featuring the popular "Cliff Coffee" spot, blending natural scenery with leisure activities [2] - During the live stream, China United Airlines offered ticket benefits, further stimulating viewer interest and participation [2] - The initiative effectively reached a national audience, promoting Wenzhou's tourism economy and cultural heritage while supporting high-quality development in the cultural tourism industry [2]

Group 1 - The core viewpoint of the articles highlights the significant growth in sales and user engagement during the 2025 Fliggy 618 Global Travel Festival, with a 25% year-on-year increase in transaction value and a 30% increase in active users [1][6] - The sales of travel products, including flight tickets, hotel packages, and entertainment tickets, reached over 6 million items sold, setting a new historical record [1] - Calendar-based products saw a 58% increase in booked nights compared to the previous year, indicating a strong consumer interest in pre-booking travel [1][4] Group 2 - The live streaming aspect of the sales event was particularly successful, with a 130% year-on-year increase in transaction value driven by the expansion of Fliggy's official live streaming channels [2][4] - The average transaction value per customer during the live streaming event approached 5000 yuan, reflecting a shift in consumer behavior towards valuing experience and quality over just price [2][4] - Popular domestic travel destinations included Hainan, Guangdong, and Zhejiang, while international destinations like Japan and South Korea were also in high demand [6][7] Group 3 - The 618 sales event is seen as a crucial indicator of summer market demand, allowing businesses to strategize and enhance their services accordingly [6] - The event has helped travel businesses to attract new customers and re-engage previous ones, with some products exceeding sales expectations significantly [6] - Fliggy plans to continue the momentum with a return sale of popular products from June 21 to June 30, including various hotel promotions and travel packages [7]

Core Insights - The company has reported a significant increase in sales of activity products, including flight passes, hotel packages, and theme park tickets, with nearly 2 million items sold to date, representing a substantial year-on-year growth [1] - New and innovative offerings are driving strong growth, with sales of theme park tours, cruise trips, and self-driving tours with new energy vehicles all experiencing a doubling in sales [1]