Core Viewpoint - The 2025 National Cultural and Tourism Brand International Communication Conference was successfully held in Beijing, focusing on the international dissemination of cultural tourism brands and addressing challenges in going global [1][4]. Group 1: Event Overview - The conference was organized by the Beijing International Brand Week Organizing Committee, Enterprise Observation Newspaper, and China National Tourism Magazine, aiming to promote the internationalization of cultural tourism brands [1]. - Migu Digital Media Co., Ltd. was recognized for its case study on the international dissemination of online literature and web dramas, earning a spot in the "2025 China Cultural Tourism Brand Going Global Top 100 Cases" [1][4]. Group 2: Company Strategy - Migu Digital Media, a subsidiary of China Mobile, actively supports the "going global" cultural strategy by utilizing online literature and micro-dramas to explore new paths for cultural tourism brand internationalization [5]. - The company has a content reserve of over 200,000 authors, 600,000 online literary works, and over 10,000 micro-dramas, focusing on high-quality creation and full-chain development [5]. Group 3: Competitive Advantages - Migu Digital Media's works, such as "Xihua Zhi" and "Tao Sanyuan's Spring, Summer, Autumn, and Winter," effectively convey Chinese culture and contemporary society, receiving national awards and aligning with foreign publicity policies [7][8]. - The company has produced over 3,000 online literary and micro-drama outputs, reaching over 40 countries and regions in more than 10 languages, significantly enhancing the influence of Chinese culture [8]. Group 4: Business Model Innovation - Migu Digital Media has established a multi-dimensional overseas ecosystem by integrating online literature, comics, and films, collaborating with over 30 institutions to promote content localization [10]. - The company has launched the Hong Kong UTV short drama channel, utilizing a membership model to penetrate the Southeast Asian market, demonstrating a sustainable and replicable business model for global cultural dissemination [10]. Group 5: Global Reach and Future Plans - The company employs multi-language content localization, overseas platform distribution, and offline cultural events to reach global audiences, with notable works like "Feng Li Jiang Shan" and "Shan Hun Fu Qi Chong Wa Ri Chang" gaining popularity [13]. - Migu Digital Media plans to leverage its unique platform advantages to enhance quality content production, cross-field collaboration, and flexible dissemination strategies, aiming to provide replicable "content going global" models for the cultural tourism industry [13].