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侯孝海强调关注消费人群的迭代:现在的消费人群,与10年前的区别度已超50%
Xin Lang Cai Jing· 2025-12-10 09:05
Core Insights - The event "2025 China Entrepreneur Influence Entrepreneur Annual Conference" focuses on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][6] - Huo Xiaohai, former chairman and executive director of China Resources Beer, emphasized the concept of "New World" in his speech, reflecting on the significant changes in the beer industry and the need for transformation [3][8] Group 1: Changes in the Business Environment - The external environment for businesses has undergone significant changes, necessitating a clear understanding of these shifts to keep pace with industry developments [9] - The beer industry is experiencing a transformation where traditional products and services are being abandoned by consumers, indicating a need for companies to adapt [3][8] Group 2: Technological Advancements - Rapid technological advancements, particularly in artificial intelligence, are reshaping industries, presenting both opportunities and challenges for companies [4][9] - Huo noted that in 2016, a factory with a capacity of 1 million tons employed around 500-600 people, highlighting the shift towards automation and the impact of technology on workforce dynamics [4][9] Group 3: Changing Consumer Demographics - The primary consumer demographics for many products have significantly evolved over the past decade, with a notable generational shift affecting consumer preferences and behaviors [5][10] - Huo pointed out that the similarity rate between consumers from the 1960s and 1970s was around 90%, while the similarity with 1990s consumers dropped to 70%, and with post-2000 consumers, it is below 50% [10] - The new generation of consumers possesses distinct values, perspectives, and consumption habits, making it crucial for companies to engage with them to avoid being left behind [5][10]