Core Insights - The report from Guolian Minsheng Securities indicates a stable performance in the home appliance sector for Q3 2025, with revenue expected to grow by 2.68% year-on-year to 389.7 billion yuan and net profit increasing by 4.50% to 32.5 billion yuan [1] - The white goods segment shows a slight revenue increase despite a weakening domestic demand, while the black goods segment faces revenue decline but improved profitability [2][3] - The smart home segment leads the industry with significant revenue growth, while traditional small appliances experience pressure from external sales [4][5] White Goods - Q3 2025 revenue for the white goods sector is projected to rise by 3.83% year-on-year to 269.7 billion yuan, with stable profitability despite a slight slowdown in domestic demand [1] - The sector's net profit is expected to increase by 3.32% to 25.6 billion yuan, with a net profit margin of 9.49%, indicating stable operational quality [1] Black Goods - The black goods sector experienced a revenue decline of 2.64% year-on-year to 48.6 billion yuan, attributed to uncertainties in external demand [2] - Despite the revenue drop, the sector's net profit increased significantly by 37.21% to 1.5 billion yuan, reflecting improved profitability among leading brands [2] Post-Cycle Appliances - The post-cycle appliance sector, including kitchen appliances and electrical lighting, saw a revenue decline of 4.09% year-on-year, consistent with expectations [3] - Leading companies in this segment demonstrated better revenue resilience due to diversified product strategies and enhanced channel capabilities [3] Smart Home - The smart home sector reported a robust revenue growth of 24.81% year-on-year to 11.4 billion yuan, driven by strong domestic and international demand [4] - The net profit for this segment surged by 93.18% to 0.9 billion yuan, with a net profit margin of 8.05%, indicating strong performance despite varying profitability among companies [4] Traditional Small Appliances - The traditional small appliance sector faced a revenue decline of 4.03% year-on-year, primarily due to challenges in external sales [5] - The segment's profitability was impacted by increased marketing expenditures, although the gross margin improved due to a higher proportion of domestic sales [5]