Core Insights - Recent media reports have highlighted issues in the food industry, particularly concerning the misleading marketing of "durian ice skin mooncakes" and "water buffalo milk" products, which do not contain the advertised ingredients in the claimed proportions [1][2] Group 1: Product Misrepresentation - Some brands of durian ice skin mooncakes claim to contain 24% durian flesh, but in reality, they use "durian-flavored food filling" or "durian-flavored pastry sauce," with actual durian content being less than 3% [1] - In a survey of 20 products labeled as "water buffalo" and "pure milk," none contained 100% water buffalo milk, and many did not disclose the proportion of water buffalo milk used, misleading consumers [1] Group 2: Regulatory Gaps - The lack of specific national standards for the minimum content of water buffalo milk allows brands to exploit regulatory loopholes, with some brands refusing to disclose ingredient ratios by claiming it is part of their production formula [2] - The existing regulations, such as the General Principles for Prepackaged Food Labeling (GB7118-2011), require that any emphasized ingredients must be clearly labeled with their content, which is often not adhered to [2] Group 3: Impact on Consumer Trust and Industry Growth - Misleading marketing practices not only violate consumer rights but also threaten the long-term development of the industry, as consumers may lose trust in high-end products like water buffalo milk and durian mooncakes [2] - If consumers are misled into purchasing products that do not meet their expectations, it could lead to a decline in confidence in niche and emerging food categories [2] Group 4: Recommendations for Improvement - To address these issues, there is a need for a collaborative effort to establish a standard system for niche products, clarifying minimum content requirements and labeling norms [3] - Enhanced regulatory oversight of online sales channels, particularly in live-streaming sales, is essential to prevent exaggerated claims and misleading practices [3] - Companies should adopt a long-term perspective by offering transparent and genuine products to build market trust [3] - Consumers are encouraged to carefully review product ingredient lists and labels before making purchasing decisions to avoid being swayed by promotional tactics [3]