近日，媒体披露的两起食品行业问题引起广泛关注。一是部分直播间售卖的"比比赞""美狮"等品牌 榴莲冰皮月饼"29.9元买一送一"，主播宣称榴莲肉泥含量高达24%，实际添加的是"榴莲味食品馅 料"或"榴莲味西点酱"等复合调味料，榴莲成分占比不足3%。二是，随机挑选的20款标注"水牛"与"纯牛 奶"的产品中，无一款以100%生水牛乳为原料，普遍不标注水牛乳添加比例，且部分水牛奶产品标注 的"水牛配方"竟是商标。 从产品属性上看，水牛奶与榴莲冰皮月饼都属于定位高端的新兴食品品类。水牛奶产量低、工艺复 杂、营养价值丰富，而榴莲则因其独特口味和进口成本而价格不菲。消费者之所以愿意为此支付溢价， 正是看中了其中的营养成分和稀缺特点。而调查显示，不少品牌的水牛奶产品中，添加的普通牛奶含量 高于水牛奶，甚至玩起文字游戏，将"水牛"注册为商标，迷惑消费者心智。 同样的，售卖榴莲冰皮月饼的直播间宣称"做到正儿八经榴莲肉泥真实添加，含量高达24%"，实际 上含量为24%的是"榴莲味西点酱"。这些做法无疑是对消费者的蒙蔽，更违反了广告法中关于"广告不 得含有虚假或者引人误解的内容，不得欺骗、误导消费者"的规定。 这些行为不仅侵犯了消费 ...

Core Viewpoint - The investigation reveals that many "durian snow skin mooncakes" sold online do not contain real durian, but rather artificial flavoring, misleading consumers about the product's authenticity [1][2]. Group 1: Consumer Rights and Misleading Practices - The Consumer Rights Protection Law mandates that businesses must provide truthful and comprehensive information about their products, and misleading advertising is a violation of consumer rights [2]. - Previous cases of misleading products, such as crab soup dumplings lacking crab and beef jerky without beef, indicate that this issue is not isolated, reflecting a broader trend of businesses compromising on quality for profit [2][3]. Group 2: Regulatory Response and Market Implications - As the Mid-Autumn Festival approaches, the market for mooncakes is booming, prompting the State Administration for Market Regulation to announce a crackdown on false marketing and counterfeit products in live-streaming e-commerce [2]. - The integration of online and offline regulatory measures is essential to address the issues of substandard products and misleading labeling in the live-streaming market [2]. Group 3: Consumer Awareness and Caution - Consumers are advised to be cautious when purchasing products that are significantly cheaper than market prices, especially when claims of quality are made [3]. - The phrase "durian mooncake without durian" serves as a metaphor for misleading marketing practices, emphasizing the need for consumers to be vigilant against deceptive sales tactics [3].

为了能让顾客用更优惠的价格在家门口吃到地道的味道，本次活动还在抖音平台发放了相关消费 券，包括满20减5、满100减40、满50减20这三个面额。 "我们希望通过市集引入多元文化活动，让居民在家门口就能体验各地风情。此次市集既展现了云 南、海南等地美食和特色文化，也为商圈聚拢了人气，未来我们将继续联合正大集团等辖区企业，带来 更多高品质的惠民活动。"古荡街道相关负责人表示。 值得一提的是，现场，正大西湖XUN鲜集生态产业园正式开园，打造集地标产品内容生产、新质 供应链枢纽、IP孵化引擎、品牌流量中枢四位一体的产业生态。未来，园区将持续引进和培育更多具有 中国特色的优质地标产品，不断扩大全球特色地标产品的引入范围、强化首发功能，完善消费体验。 能吃、能逛、能打卡、有惊喜，西湖区古荡街道又为市民游客准备了一场沉浸式城市狂欢！9月23 日，"XUN鲜集·云上风物古荡寻鲜"特展市集在浙财大金融科创园拉开帷幕。本次市集持续至9月30日， 每天10:00-22:00，大家都可以来现场走走逛逛。 记者了解到，市集设立了正大专区、地标产品专区以及云上咖啡节。现场不仅有榴莲冰皮月饼、香 水椰青、琥珀虾等正大集团带来的优质产品， ...

Core Viewpoint - The rising popularity of "durian snow skin mooncakes" on e-commerce platforms ahead of the Mid-Autumn Festival has led to significant price disparities and concerns over product authenticity [1][2]. Pricing and Product Quality - Compared to offline prices of around 198 yuan per box or 20 yuan per piece, some live-streamed brands like "Bibi Zhan" and "Meishi" offer durian mooncakes for as low as 29.9 yuan for a box, equating to less than 3 yuan per piece [2][26]. - Investigations revealed that many low-priced durian mooncakes sold online do not contain real durian flesh but rather "durian-flavored food filling" or "durian-flavored pastry sauce," with actual durian content often below 3% [2][22]. Ingredient Discrepancies - The quality and price of durian flesh significantly affect the cost of durian mooncakes, with high-quality durian like "Mao Shan Wang" priced over 300 yuan per kilogram, while lower-quality options can be as cheap as 60 yuan per kilogram [3][31]. - Products claiming to contain "durian flesh" often list it generically, making it difficult for consumers to assess quality [3][22]. Misleading Marketing Practices - Live-stream hosts often claim their products contain high percentages of real durian flesh, but actual product tests show that the filling is primarily made of durian-flavored sauces with minimal real durian content [4][7][13]. - Consumer feedback indicates dissatisfaction with the taste and quality of these products, with many reviews highlighting discrepancies between advertised and actual product content [11][15]. Regulatory Concerns - The marketing practices of these e-commerce platforms may violate advertising laws, as they mislead consumers regarding the actual ingredients and quality of the products [24][25]. - The lack of clear labeling and standards for durian quality in China complicates consumer understanding and trust in these products [31][32].

Core Insights - The price of durians has significantly dropped this summer, with wholesale prices falling from 69.26 yuan/kg in April to 51.38 yuan/kg by May 23, marking a 25.8% decrease [5][17]. - This price collapse reveals deep-seated contradictions within the durian industry, affecting both consumers and producers [7][19]. Historical Context - Durians were introduced to China in the 1980s through small-scale trade, initially being a luxury item for expatriates [8][10]. - The entry of Thai durians into the Chinese market accelerated after China's WTO accession in 2001, leading to increased imports and a rise in consumer accessibility [12][14]. Supply Chain Dynamics - The breakthrough in cold chain technology has significantly reduced spoilage rates, allowing for more efficient distribution of durians from Thailand to Chinese markets [14][16]. - Companies like Hongjiu Fruits have established a supply chain system that connects Southeast Asian farms directly to Chinese consumers, enhancing market influence [16]. Market Challenges - The oversupply of durians, driven by increased production in Thailand and neighboring countries, has led to a significant drop in prices and quality issues [17][19]. - Consumers are becoming more cautious, preferring smaller, ripe durians over larger, unripe ones, indicating a shift in purchasing behavior [21][23]. Industry Evolution - Traditional trade models are being disrupted by new retail platforms that connect consumers directly with producers, reducing the role of middlemen [26][28]. - The rise of domestic durian production in Hainan is generating mixed reactions, with consumers hoping for quality improvements while questioning pricing strategies [33][36]. Future Outlook - The durian industry is expected to undergo a transformation, focusing on quality control and sustainable practices to avoid past mistakes of overproduction [36][43]. - Investment opportunities may arise in areas such as domestic durian cultivation technology and quality detection methods, emphasizing the need for a shift from scale to value [42][45].

Group 1 - The live broadcast by Thai influencer Yafi showcased the quality of Sanya durians, highlighting their sweet taste and soft texture, similar to Thai durians [1][3] - Sanya has recently achieved large-scale durian production, with the first fruits expected to be harvested in June 2023, and the establishment of the China-ASEAN Durian Technology Innovation Alliance planned for July 2024 [3][4] - The area for durian cultivation in Hainan is projected to reach approximately 40,000 acres by 2025, with over 14,000 acres already planted in 2023 [4][5] Group 2 - Yafi praised the unique processing products made from durians, such as durian mooncakes, which combine traditional Chinese cuisine with durian flavors, enhancing the appeal of Hainan tourism [7] - The company, Youqi Investment, is constructing a durian processing factory in Sanya and plans to develop agritourism projects to optimize and extend the durian industry chain [7]