Workflow
新功能竞争
icon
Search documents
北方需求激增海外订单大涨,空调产业内外开花
Xin Hua Cai Jing· 2025-08-13 09:18
Group 1: Market Demand and Sales Growth - The overall transaction volume of air conditioners has increased by over 60% year-on-year from June to now, with the number of users placing orders growing by nearly 90% [1] - In July, transaction volume in Jilin, Liaoning, and Heilongjiang provinces increased by 25 times, 10 times, and 8 times respectively, with first-time buyers in these regions increasing by over 800% [1][2] - The demand for air conditioners in northern regions has surged due to high temperatures, breaking the traditional "cooler in the south, warmer in the north" pattern [2] Group 2: Supply Chain and Installation Challenges - Air conditioner manufacturers are facing new challenges in their supply chain and installation services due to the sharp increase in sales [2][3] - Companies have initiated "south-to-north" strategies to dispatch service teams to northern regions for urgent support, with installation requests in some areas increasing from around 2000 to 6000 [3] Group 3: Export Growth and International Demand - China's air conditioner exports reached 46.81 billion yuan in the first seven months of the year, a year-on-year increase of 4.9%, with exports to Europe growing by 28.9% [4] - The demand for Chinese air conditioners in Europe has surged, with Midea's sales in the European market increasing by 35% this year [5] Group 4: Product Innovation and Market Adaptation - Midea has introduced innovative products like the PortaSplit air conditioner, which is easy to install and has gained popularity in Europe, with sales exceeding 80,000 units [6] - Companies are focusing on energy-efficient and AI-driven technologies to meet the growing demand for air conditioning in Europe, where the market is rapidly transitioning to greener products [7] Group 5: Long-term Growth Potential - The International Energy Agency predicts that the number of air conditioners in the EU could double by 2050, presenting significant opportunities for Chinese manufacturers [7] - The ongoing demand for upgrades and technological advancements in air conditioning systems is expected to sustain long-term growth in the industry [7]