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四节连动 感恩同行——新华保险北京分公司推出客户体验季活动
Bei Jing Shang Bao· 2025-05-12 14:03
Core Viewpoint - The company is launching a customer experience season themed "Gratitude" to enhance customer engagement and service quality, coinciding with the Mother's Day celebrations [1][3]. Group 1: Customer Experience Activities - The customer experience season includes various themed events such as an international education seminar and a parent-child outdoor activity, aimed at fostering emotional connections with clients [1][2]. - The activities are structured around four major themes: maternal love, Dragon Boat Festival, Children's Day, and paternal love, creating a continuous engagement through multiple festive occasions [1][2]. Group 2: Business Performance - As of April 30, 2025, the company reported an annual premium income of 5.6 billion yuan, indicating a steady growth trajectory [1]. - The company has been actively promoting its new corporate culture, which emphasizes customer respect, hard work, openness, and excellence, aiming to transform cultural strengths into tangible service improvements [1][3]. Group 3: Community Engagement - The customer experience season is part of a broader "customer service ecosystem" that has seen the company conduct 174 community service events since 2024, benefiting over 9,000 residents [2]. - The company has also launched various educational and cultural activities, including a series of events for children's education and community engagement, enhancing its role in the local community [2]. Group 4: Future Directions - The company aims to integrate gratitude culture into service details, using the "Four Festivals Connection" as a platform to deepen customer relationships and enhance service experiences [3]. - Future initiatives will continue to build on the "insurance+" service ecosystem, focusing on creating lasting emotional connections with clients through ongoing interactions [3].