Core Viewpoint - The launch of the new brand "Shijie" by Shenlong Automobile aims to differentiate itself in the competitive Chinese electric vehicle market, targeting consumers who prefer French cars and offering a unique driving experience with the Shijie 06 model priced at 125,800 yuan [1][3][11] Group 1: Brand and Market Positioning - Shijie 06 is positioned as a compact electric SUV with a range of 520 kilometers, targeting the 6.5 million consumers in China who favor French cars [1][3] - The brand aims to provide a practical and cost-effective option for consumers looking to switch from traditional French vehicles to electric ones, emphasizing unique French characteristics in design and driving experience [3][5] - Shenlong's strategy reflects a shift in the Chinese automotive market, moving from a reliance on foreign technology to a model that integrates local supply chains and expertise [9][10] Group 2: Technological Integration - The Shijie 06 incorporates advanced technologies such as dynamic torque distribution and a "zero motion control" system to enhance driving comfort and reduce motion sickness [5][6] - The collaboration between Chinese electric technology and French driving dynamics aims to create a vehicle that offers a driving experience comparable to traditional fuel vehicles [4][5] Group 3: Historical Context and Future Outlook - Shenlong Automobile has a historical significance in the Chinese market, having previously achieved high sales volumes but facing declines since 2016 due to changing consumer preferences [6][11] - The introduction of the Shijie brand is seen as a critical step in Shenlong's "second entrepreneurship," with expectations for future models to further establish the brand's presence in the electric vehicle sector [11] - The broader trend in the automotive industry indicates a shift towards "technology integration" rather than "market exchange for technology," with a focus on creating vehicles that cater to local consumer needs while leveraging global resources [9][10]