数据显示，2023年神龙汽车销量同比下滑35.81%，2024年同比再降15%，2025年前10个月同比跌幅扩大至24.9%。这种断崖式下跌的背后，是产品结构与市 场需求的严重错位，当中国新能源汽车市场以年均40%增速狂奔时，神龙汽车新能源车型占比不足3%，电动化转型明显滞后于市场节奏。旗下新能源品牌 HEDMOS示界推出的首款紧凑型纯电SUV示界06，上市后月销量更是长期徘徊在百辆左右。 面对2025年的市场颓势，神龙汽车于10月28日召开干部大会，宣布吕海涛出任总经理。吕海涛是神龙汽车的"老兵"，1992年加入公司，曾历任东风标致品牌 部总经理、神龙公司商务副总经理等职，任期内神龙汽车达成过年销70万辆的业绩高点。此后，他在东风汽车战略规划部任职，此次回归仍保留该职务以及 与Stellantis集团的沟通职责。 神龙汽车的颓势始于2016年，当年销量从巅峰时期的71万辆骤降至60万辆，此后连续8年持续下滑。2020年启动的"元+"计划和"五心守护行动"虽带来短暂回 暖，但未能扭转长期颓势。 此外，神龙汽车还启动了"老员工回流计划"，吸引技术骨干重返岗位；推出"发动机终身质保"政策并取消车龄限制，通过服务升 ...

日前，神龙汽车有限公司召开干部大会，宣布了核心管理层调整："老神龙人"吕海涛出任总经理，同步任命程军 为党委书记、副总经理，师建兴为党委副书记，叶永青为总经理助理。 图片来源：神龙汽车官微 2017年后，吕海涛调任东风集团总部，先后担任东风集团办公室副主任，战略规划部副部长（兼任东风与PSA战 略联盟办公室主任），东风集团新闻发言人、战略规划部（品牌管理部）副总经理，在战略规划、品牌建设、合 资合作项目推进等方面有着丰富的实战经验。 业内普遍认为，吕海涛的丰富经验，使其既能精准把握神龙汽车体系的优势与症结，又能高效协调股东资源，成 为扭转神龙汽车颓势的关键变量。 吕海涛，这位曾带领神龙汽车攀上销量高峰的"老将"再度"挂帅"，被业内视为神龙汽车开启战略反攻的关键信 号。 在经历销量滑坡、新能源转型滞后等挑战后，神龙汽车的这场"反击战"要怎么打？未来有哪些新车项目？营销网 络和方式会有哪些变化？这些都是行业关注的焦点。 对于上述疑问，一位神龙汽车高管向《每日经济新闻》记者表示："还需要一段时间（才能对外披露）。" 神龙求"变"，开启反攻计划 新领导班子的集体亮相，释放出明确的变革信号。在干部大会上，东风汽车集团有 ...

每经记者｜孙桐桐 每经编辑｜裴健如 日前，神龙汽车有限公司召开干部大会，宣布了核心管理层调整："老神龙人"吕海涛出任总经理，同步任命程军为党委书记、副总经理，师建兴为党委副书 记，叶永青为总经理助理。 图片来源：神龙汽车官微 神龙求"变"，开启反攻计划 新领导班子的集体亮相，释放出明确的变革信号。在干部大会上，东风汽车集团有限公司董事长、党委书记杨青为神龙划定转型路径——"用中国的标准倾 听中国客户的声音，用中国的供应链、中国的速度推进合资公司新能源转型"。 近年来，神龙汽车面临严峻挑战，销量从2015年巅峰期的70万辆滑落至2024年的6.8万辆，电动化布局缓慢，经销商网络收缩，品牌声量渐弱。业内人士指 出，神龙汽车的问题既源于产品迭代速度未能跟上中国市场节奏，也与股东双方战略协同效率有关。 图片来源：神龙汽车官微 面对经营困局，神龙汽车也在积极探索新能源转型之路。今年3月，新能源汽车品牌"HEDMOS示界"正式发布，这被神龙公司认为是其融入东风新能源事业 版图战略的落地，并开启了合资车企转型的新模式。随后，示界品牌首款车型示界06上市，定位为A+级纯电SUV，CLTC纯电续航为520km，限时售价10.8 ...

Core Viewpoint - The leadership team of Dongfeng Motor's subsidiary, Shenlong Automobile, has undergone significant changes with the return of several experienced executives, aiming to revitalize the company and enhance its strategic direction in the face of declining sales [2][6][8]. Leadership Changes - Shenlong Automobile announced a leadership adjustment involving five key personnel, including the appointment of Lv Haitao as General Manager and the return of several seasoned executives [2][4]. - Lv Haitao, with over 33 years of experience, previously held various significant roles within Shenlong and is expected to leverage his extensive background to drive the company's growth [3][5]. - Other returning executives include Cheng Jun and Shi Jianxing, both of whom have substantial experience within the company, indicating a focus on leveraging internal expertise for future strategies [4][5]. Strategic Focus - The new leadership is expected to concentrate on strategic direction, operational management, technological innovation, team collaboration, and market responsiveness, marking a new phase for Shenlong Automobile [6]. - Emphasis was placed on enhancing the company's capabilities in product, marketing, and manufacturing, with a specific focus on advancing new projects and transitioning to electric vehicles [6][7]. Market Context - Shenlong Automobile is currently undergoing a critical transformation, having launched its own electric vehicle brand, "Shijie," earlier this year, with the first model, Shijie 06, introduced in May [7]. - Despite the launch, sales of the Shijie 06 have been underwhelming, with cumulative sales failing to reach 500 units from May to September [7]. - The company faces significant challenges, with sales figures showing a decline of 35.8% in 2023 and a projected further decline in 2024 [8]. Future Prospects - There are indications that Shenlong Automobile may explore new collaborative opportunities with its partners, including the introduction of new models from the Peugeot brand and potential engagement with the Jeep brand [7]. - The leadership is tasked with the mission of revitalizing Shenlong Automobile, aiming to stabilize domestic operations while expanding into international markets and enhancing its electric vehicle offerings [8].

Core Insights - Shenlong Automobile is undergoing significant leadership changes and strategic initiatives aimed at revitalizing the company and enhancing its market position in the electric vehicle sector [1][3][4]. Leadership Changes - A new leadership team has been appointed, with Lyu Haitao as the new General Manager, replacing Song Hanming, who has been reassigned [1][3]. - The new team is described as having strong professional capabilities and management experience, which is crucial for driving the company's transformation [3]. Financial and Strategic Developments - There are indications that both Chinese and French stakeholders will support Shenlong's development, with plans to introduce new Peugeot models and potentially the Jeep brand from Stellantis [3]. - Shenlong's sales figures have been declining, with a reported 27.9% year-on-year decrease in total sales for the first nine months of the year, amounting to 38,358 vehicles [3]. Product Launch and Market Position - Shenlong launched its new energy brand "Shijie" in March, with the first model, Shijie 06, released in May; however, sales have been disappointing, with less than 100 units sold in four out of five months from May to September [3][5]. - The company aims to leverage its new leadership and upcoming product introductions to accelerate its recovery and growth in the competitive electric vehicle market [7]. Collaboration and Future Prospects - Shenlong is exploring new cooperation models with Stellantis and has signed an agreement for a new energy vehicle production base, marking a step towards enhanced manufacturing capabilities [6]. - The recent leadership changes and strategic initiatives are expected to facilitate a faster and more effective turnaround for Shenlong Automobile [7].

Group 1 - Shenlong Automobile announced the appointment of Lü Haitao as the new general manager, who has over 20 years of experience within the company and previously held various leadership roles [2] - The management changes also include the appointments of Cheng Jun as the Party Secretary and Deputy General Manager, Shi Jianxing as Deputy Party Secretary, and Ye Yongqing as Assistant General Manager [2] - The restructuring aims to enhance collaboration between Chinese and foreign shareholders, facilitating the integration of Chinese technology with global resources [2] Group 2 - Shenlong Automobile has faced significant sales declines in recent years, with a strategic shift towards "Shenlong Manufacturing, Global Sales" initiated in 2023 [3] - The company has implemented various measures such as channel integration, asset sales, and expanding exports, alongside a new marketing strategy that merges the sales networks of Peugeot and Citroën [3] - In March 2023, Shenlong launched a new electric vehicle brand "HEDMOS" and introduced its first model, marking a commitment to a new energy transition strategy [3] Group 3 - Despite these initiatives, Shenlong's market performance has not improved, with cumulative sales dropping by 15% in 2024 and by 27.9% in the first nine months of 2025 [4] - Stellantis Group has shown interest in deepening collaboration with Dongfeng, with visits from high-level executives and discussions about expanding cooperation beyond existing brands [5] - Lü Haitao's appointment is seen as a potential turning point for Shenlong, given his previous experience with the strategic alliance between Dongfeng and PSA [5]

Core Viewpoint - Major personnel changes at Dongfeng Motor Group's subsidiary, Shenlong Automobile, occur at a critical time for the company's focus on revitalization and transition to new energy vehicles [1][2]. Group 1: Personnel Changes - Lü Haitao has been appointed as the new General Manager of Shenlong Automobile, replacing Song Hanming, who will take on another role [1]. - Cheng Jun is now the Party Secretary and Deputy General Manager, while Shi Jianxing has been appointed as the Deputy Party Secretary [1]. - Lü Haitao has extensive experience within Shenlong Automobile, having joined the company in 1992 and held various leadership roles over the years [2]. Group 2: Strategic Focus - Shenlong Automobile aims to enhance its capabilities in product, marketing, and manufacturing, with a focus on new energy vehicle projects [1]. - The company plans to leverage both Chinese standards and supply chains to meet customer demands and accelerate its transition to new energy vehicles [1]. - The launch of the first model under its new electric vehicle brand, HEDMOS, marks a significant step in Shenlong's transition to new energy [3]. Group 3: Future Goals - The year 2025 is identified as a critical year for Shenlong's strategic transformation, with goals to stabilize its domestic market and expand into overseas markets [3]. - The HEDMOS brand is seen as a key initiative to help Shenlong integrate into Dongfeng's new energy vehicle strategy and establish a new model for joint venture transformation [3].

Group 1 - The core viewpoint highlights the rapid growth of Lantu Automotive, with August deliveries reaching 13,505 units, a year-on-year increase of 119%, marking seven consecutive months of growth and setting a historical record [1] - The growth of Lantu Automotive reflects the rise of the new energy vehicle industry in Wuhan Economic and Technological Development Zone, known as "China's Auto Valley," which is a key area for the automotive industry in China [1] - In 2024, "China's Auto Valley" is expected to produce its 10 millionth new energy vehicle, with a regional GDP surpassing 220 billion yuan, playing a crucial role in Wuhan's strategic development [1] Group 2 - The government has implemented various tax policies to support the manufacturing sector, including VAT refunds and R&D expense deductions, enabling companies to enhance core technologies and seize market opportunities [2] - Lantu Automotive's smart workshop integrates AI and 5G technologies, utilizing 935 industrial robots to produce four vehicle models simultaneously, with a production time of just 118 seconds per vehicle [2] - The new energy vehicle production in the Auto Valley is projected to grow by 58% year-on-year, with 20 new models expected to launch in 2025 [2] Group 3 - The tax authorities have proactively engaged with companies in the Auto Valley, providing tailored services to help them benefit from tax incentives, resulting in over 10.4 million yuan in VAT refunds for more than 70 smart connected vehicle companies [3] - Since 2025, 6.995 million yuan in VAT refunds have been processed, alleviating financial pressures on R&D and capacity expansion for enterprises [3] Group 4 - The international competitiveness of China's automotive industry has led to a strategic focus on expanding overseas markets, with Lantu and Mengshi brands entering the Saudi Arabian market through a partnership [4] - The company has participated in seven major overseas exhibitions, securing over 7,500 orders, and achieving a 180% year-on-year sales increase in the Middle East in the first half of 2025 [4] - The tax authorities are providing specialized services to help companies navigate complex international tax environments and maximize benefits from tax treaties [4] Group 5 - The tax department has adopted a customized approach to assist companies like Dongfeng Import and Export Company in addressing challenges related to foreign tax policies and cross-border payments [5] - In the first half of the year, Dongfeng Export Company exported 50,711 vehicles, a 75% increase, with passenger vehicle exports rising by 105% [5] Group 6 - Wuhan is enhancing its logistics capabilities to support the automotive industry, establishing itself as a major inland transportation hub and facilitating efficient export channels for vehicles [6] - The launch of the "Car Valley" roll-on/roll-off ship has significantly reduced export costs, with the port serving as a key logistics center for the region [6] - The tax authorities have provided support to port enterprises, helping them secure tax incentives for large-scale commodity storage facilities [6] Group 7 - The automotive industry in Wuhan is experiencing a transformation, with "China's Auto Valley" now hosting 10 vehicle manufacturers and over 1,000 parts suppliers, contributing significantly to the region's economic development [7] - The presence of leading new energy vehicle companies is fostering deep integration within the automotive supply chain in "China's Auto Valley" [7]

Core Viewpoint - Dongfeng Motor Group Co., Ltd. is selling its 50% stake in Dongfeng Honda Engine Co., Ltd. as part of a strategic shift towards electric vehicle (EV) development and optimization of its fuel vehicle asset structure [2][5][6] Group 1: Company Background and Financials - Dongfeng Honda Engine was established in 1998 as a joint venture between Dongfeng and Honda, primarily supplying engines and components to GAC Honda [3][4] - In 2024, Dongfeng Honda Engine is projected to have a revenue of 9.566 billion yuan, with a net profit of approximately -228 million yuan. In the first half of this year, it reported a revenue of about 3.8 billion yuan and a net profit of 371 million yuan [4][6] Group 2: Strategic Shift and Market Context - The sale of the stake is seen as a move to better support Honda's strategic deployment in China and to accelerate Dongfeng's transition to new energy vehicles [5][6] - The Chinese NEV market has been expanding rapidly, with production and sales exceeding 13 million units in 2024, marking a 41.4% year-on-year growth [7] - In the first half of this year, NEV sales accounted for 44.3% of total new car sales in China, up from 35.2% in the same period last year [7] Group 3: Technological Advancements and Future Plans - Dongfeng has been focusing on technological innovation in electric motor technology since 2022, achieving significant milestones in patent approvals for core technologies [6][8] - The company is building a competitive foundation for its transformation by developing various new energy platforms and enhancing its capabilities in battery, electric drive, and control systems [8][9] - Dongfeng's recent restructuring efforts include the establishment of new brands and a focus on integrating resources to enhance its market position [9][10]

Core Viewpoint - Dongfeng Group has announced a temporary suspension of trading due to the release of insider information, with significant speculation surrounding potential corporate restructuring and performance forecasts [1][2]. Financial Performance - Dongfeng Group has issued a profit warning, projecting a net profit for the first half of 2025 to be between 30 million and 70 million yuan, representing a decline of approximately 90% to 95% compared to the same period in 2024 [2][4]. - The company attributes its performance decline to two main factors: a significant drop in sales and profits in the joint venture non-luxury brand market, and increased investments in R&D, brand building, and marketing in response to fierce market competition [4]. Sales Data - From January to July this year, Dongfeng Group's cumulative sales of new energy vehicles reached 249,600 units, a year-on-year increase of approximately 35.5%. However, overall vehicle sales declined by about 8.9% to 978,500 units [5]. - The parent company, Dongfeng Motor Corporation, reported a cumulative vehicle sales of 1,260,400 units during the same period, down approximately 10.8% year-on-year [5]. - Specific joint venture brands have seen notable declines: Dongfeng Nissan's sales fell by 16.8% to 306,400 units, Dongfeng Honda's sales dropped by 31.2% to 173,400 units, and Shenlong Automobile's sales decreased by 29.2% to 30,400 units [5]. Strategic Initiatives - In response to market pressures, Dongfeng Group has made several strategic adjustments, including the establishment of Yipai Automotive Technology Company to focus on the development of independent passenger vehicles [7]. - The company has set ambitious sales targets for the year, aiming for a total of 3 million vehicles sold, including 1 million new energy vehicles and 900,000 independent new energy vehicles [7]. - Dongfeng Yipai Technology is expected to enhance decision-making efficiency and market responsiveness through the integration of various brands and resources [10]. Product Development - Dongfeng Group is launching new models to address market demands, including the Dongfeng Nissan N7, which features advanced intelligent driving capabilities, and the Dongfeng Honda S7, which emphasizes high quality and performance [6]. - The newly formed Shenlong Automobile brand has introduced its first model, the Shijie 06, as part of its strategy to gain traction in the market [6]. - Dongfeng Yipai Technology plans to expand its product lineup significantly, with an expected 20 models by 2028, focusing on continuous innovation and market adaptation [10].