Core Insights - The article emphasizes the importance of efficient product launch management in the fresh produce industry, highlighting how companies utilize the Wanxiang Fresh Delivery System to meet market demands quickly and effectively [2][8]. Product Launch Management - Wanxiang Fresh's product launch management process includes market research, product positioning, introduction planning, and supply chain preparation, aiming to align closely with user feedback [2][8]. - The process involves internal testing and evaluation before product launch to ensure quality and service consistency [2][8]. Supply Chain Efficiency - Efficient supply chain management is crucial for enhancing market responsiveness, with key elements including precise inventory management, intelligent logistics systems, data analysis, and strong partnerships with suppliers [4][12]. - Companies can reduce inventory backlog and ensure timely product availability through accurate inventory forecasting and dynamic adjustments [4]. User Engagement and Feedback - User feedback plays a vital role in the product introduction process, allowing companies to understand market needs and adjust product strategies accordingly [5][8]. - Collecting user opinions through online surveys, social media interactions, and customer service channels is essential for refining product offerings [9]. Marketing Strategies - Diverse online and offline promotional activities, including influencer marketing, can significantly enhance brand visibility and attract potential customers [10]. - Regular updates on new products and their stories can strengthen consumer interest and engagement, leading to increased sales [5][11]. Market Trends and Consumer Behavior - The fresh produce market is influenced by consumer preferences for healthy, high-quality products, necessitating careful consideration of product sourcing and quality during new product launches [7][11]. - The rise of online shopping has heightened consumer expectations for convenience and timeliness in fresh produce delivery, prompting companies to adapt their supply chain and marketing strategies accordingly [7][12].