Group 1: Organizational Structure and Strategy - The company has made a series of adjustments to its organizational structure over the past two years, establishing a brand division that manages the entire cycle from product development to market promotion and sales [2] - Future organizational optimizations will focus more on business empowerment, with no major changes expected overall [2] Group 2: Online and Offline Development Strategies - Online, Douyin is the largest platform for VDS industry sales, maintaining rapid growth, while Tmall and JD.com together account for approximately 60% of the market share [2][3] - The company plans to optimize operational strategies and enhance social media penetration, focusing on consumer needs across different channels to drive product iteration and brand asset optimization [2] - Offline, the company aims to strengthen product capabilities through digital infrastructure in pharmacies and new commercial delivery models, enhancing operational and service capabilities [2] Group 3: Revenue Structure and Market Insights - Currently, Douyin accounts for about 20% of online channel revenue, while Tmall and JD.com together account for approximately 60% [3] - The cross-border market constitutes about 70% of the company's revenue, with the domestic market making up the remaining 30% [3] - The company will focus on product research and innovation to meet the increasingly diverse consumer demands, particularly in the top ten stable product categories [3] Group 4: Sales Expenses and Market Growth - Sales expenses are categorized into two types: A-class expenses for brand building across all channels and B-class expenses for sales conversion support, with a short-term decrease in sales expense ratio being challenging [3] - The industry still has growth potential in China due to increasing penetration rates and the expansion of new consumer groups [3] Group 5: Brand Matrix and Positioning - The company adheres to a multi-brand, full-category strategy, with the main brand "汤臣倍健" targeting the entire population [3] - The brands "健力多" and "lifespace" have shown good development, each accounting for over 10% of the company's revenue [3]