Core Viewpoint - The article highlights the transformation of cultural spaces through the integration of technology, culture, and commerce, exemplified by the "Three-Body Future Academy" project in Shanghai, which leverages the popular sci-fi IP "Three-Body" to create an engaging and immersive experience for visitors [1][4]. Group 1: Company Strategy and Vision - The company aims to redefine traditional exhibition methods by shifting from passive displays to active, immersive experiences that engage audiences emotionally and intellectually [2][5]. - The focus is on maintaining a playful and innovative spirit within the company, which is seen as essential for finding competitive advantages in a changing market [3][6]. - The company is exploring the integration of emerging technologies, such as embodied intelligent robots and AI, to enhance visitor experiences in cultural and tourism settings [7]. Group 2: Technological Integration - The "Three-Body Future Academy" project utilizes advanced technologies like AR, XR, and AIGC to create a multi-sensory environment that captivates visitors and encourages interaction [4][6]. - The company has established a digital exhibition center that showcases cutting-edge technologies, including virtual reality and interactive projections, to enhance cultural presentations [6]. - Future developments may include the incorporation of AI models to create more personalized and interactive experiences for visitors [6][7]. Group 3: Market Potential and Expansion - The company believes that many cultural and science museums across the country could benefit from a similar technological overhaul to revitalize local cultural content and improve operational efficiency [5][6]. - By leveraging new technologies, the company aims to create unique cultural spaces tailored to different cities, enhancing the vitality of cultural consumption [5].