Core Viewpoint - Oriental Electronics reported strong financial performance in the first half of 2025, achieving significant revenue and profit growth while focusing on technological innovation and high R&D investment [1][2]. Financial Performance - The company achieved operating revenue of 3.162 billion yuan, a year-on-year increase of 12.18% [1]. - Net profit attributable to shareholders reached 302 million yuan, up 19.65% year-on-year [1]. - The net profit after deducting non-recurring items was 295 million yuan, reflecting a growth of 24.88% [1]. R&D Investment - R&D investment totaled 304 million yuan, representing an 18.5% increase year-on-year, accounting for 9.62% of operating revenue [1]. - The company focuses on new energy and related fields, making breakthroughs in various industrial directions [1]. Business Segments - In the smart grid sector, revenue from smart distribution and utilization reached 1.748 billion yuan, up 12.78% [2]. - Revenue from dispatch and cloud services was 420 million yuan, increasing by 12.19% [2]. - Revenue from power transmission and transformation automation was 427 million yuan, a growth of 8.29% [2]. - In the smart energy sector, revenue from new energy and storage was 148 million yuan, up 23.07% [2]. - Revenue from comprehensive energy and virtual power plants was 117 million yuan, reflecting an 11.12% increase [2]. Market Strategy - The company emphasizes market-driven strategies to enhance marketing efficiency and gross profit levels [2]. - A mid-term dividend of 49.6 million yuan is planned, balancing shareholder interests with sustainable development [2]. Future Outlook - Oriental Electronics aims to execute the strategies set by the board at the beginning of the year, focusing on customer-centric approaches to drive high-quality business development and enhance company value [2].