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湖南省长沙市天心区:探索新消费产业发展新路径
Ren Min Ri Bao· 2025-12-10 22:14
Core Viewpoint - Changsha's Tianxin District has made significant progress in developing new consumption industries, supported by government policies and initiatives aimed at enhancing consumer quality and efficiency [1][2]. Group 1: Policy Support - Tianxin District has released development plans such as the "International Consumption Center and International Cultural and Creative Center Development Plan" and the "Three-Year Action Plan for High-Quality Development of New Consumption (2023-2025)" [1]. - The district has implemented a selection process for "Four New Economy Demonstration Enterprises" and new consumption industry demonstrations, along with the "Tianxin Red" talent program, recognizing 8 new consumption economic talents and 21 key talents from new consumption enterprises [1]. Group 2: Platform Development - The first "Tianxin District Night Economy Service Center" was established in 2019, and the Changsha New Consumption Research Institute was founded in 2022, utilizing an 800 million yuan fund to support new consumption enterprises with financing and human resources [1]. - The Changsha New Consumption Gig Market was created, along with the "Xiaochi Technology" platform, which has onboarded over 6,100 employers, providing more than 790,000 job positions and serving 810,000 individuals [1]. Group 3: Technological Empowerment - The Huangxing South Road Cultural and Business District has developed a smart platform for real-time monitoring, data collection, and consumer behavior analysis, contributing to the establishment of national demonstration smart business circles and stores [2]. - New immersive experiences have been created, with popular attractions like the Du Fu Pavilion and Tianxin Pavilion becoming new hotspots for visitors [2]. Group 4: Environmental Optimization - The district aims to be a benchmark for the business environment in the province, enhancing the "Wuyi Credit Demonstration Business Circle" and initiating a consumer complaint pre-compensation program [2]. - By the end of October this year, 9,200 merchants have been covered under the "one code per household" initiative, with 78 pre-compensation cases processed and a 100% satisfaction rate for follow-up visits [2]. - The healthy and harmonious consumer environment has attracted 46 flagship and first-store brands to the Wuyi Business Circle this year [2].