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聚焦3·15|政策引导、企业协力,破解新能源车“难买、难用、难卖”痛点
Zhong Guo Jing Ji Wang· 2025-03-14 11:08
Core Insights - In 2024, China's new energy vehicle (NEV) sales are projected to exceed 10 million units for the first time, reaching 12.866 million units, with a strong growth trend continuing into 2025 [1] - The rapid expansion of the NEV market has exposed various issues across the entire supply chain, from sales to recycling [3] - Consumer acceptance, industry guidance, and corporate strategies are critical in addressing the challenges faced by the NEV sector [4] Market Dynamics - The competition in the NEV market is intensifying, pushing companies to enhance their technological capabilities and accelerate product iterations [4] - A survey indicated that price fluctuations have become a significant complaint among consumers, highlighting marketing shortcomings within NEV companies [4] Consumer Sentiment - Following the launch of BYD's advanced driving system, many recent buyers expressed dissatisfaction, claiming misleading sales practices regarding product iterations [5] - Similar complaints have emerged from owners of other brands, such as XPeng and NIO, regarding pricing and configuration discrepancies between new and existing models [6][7][8][9] Charging Infrastructure - As of the end of 2024, China is expected to have 12.818 million charging facilities, leading globally in both total numbers and vehicle-to-charging station ratios [11] - Despite the growth in charging infrastructure, issues such as peak-time shortages and inconsistent quality remain prevalent [11][12] Insurance Challenges - The high costs associated with the maintenance and repair of NEVs have led to increased insurance premiums, causing dissatisfaction among consumers [14][15] - Recent regulatory efforts aim to lower the costs of NEV insurance and improve service levels, with many car manufacturers entering the insurance market to offer tailored products [17] Second-Hand Market - The second-hand market for NEVs is facing challenges, including low residual values and liquidity issues, exacerbated by rapid technological advancements [18] - In 2024, the transaction volume of second-hand NEVs reached 1.1285 million units, marking a 47.9% year-on-year increase [22]