Core Insights - The demand for new energy vehicles (NEVs) in the wedding car market has surged during the National Day holiday, with orders exceeding the total for the first nine months of the year [1][4] - Young couples are increasingly choosing NEVs like Xiaomi SU7, Xpeng P7, NIO ET5, and Tesla Model Y as wedding cars, shifting away from traditional luxury brands [1][4][11] - The trend reflects a generational shift, with younger consumers prioritizing personal expression and unique experiences over conventional notions of prestige associated with brands like BMW, Mercedes-Benz, and Audi (BBA) [3][14] Market Trends - A significant increase in wedding car orders for NEVs has been reported, with some rental businesses experiencing a five to six-fold increase in demand compared to the previous year [1][9] - The wedding car rental market is undergoing a generational transformation, with NEVs expected to capture over 60% of the market share by 2025, while traditional luxury cars will still hold around 40% [4][11] - The rise of social media has facilitated a new service model where NEV owners organize wedding car services through community groups, creating a more flexible and cost-effective rental option [5][10] Consumer Behavior - Young consumers are redefining the concept of "face" in weddings, favoring unique and personalized vehicles over traditional luxury options [3][14] - Many couples are opting to use their own vehicles as wedding cars, enhancing the personal significance of the occasion [3][11] - Despite the growing popularity of NEVs, traditional luxury brands still maintain a presence in high-end wedding and business events due to their established reputation [14] Competitive Landscape - The market is witnessing a shift in competitive dynamics, with domestic brands like BYD, Li Auto, and NIO gaining market share at the expense of traditional luxury brands [11][12] - The sales of traditional luxury brands have shown signs of decline, while domestic brands continue to achieve record sales [11][12] - The wedding car rental sector is adapting to the increasing demand for NEVs, with traditional rental companies planning to establish dedicated teams to cater to this emerging market [9][10]