Core Viewpoint - The article discusses the challenges faced by joint venture car manufacturers in China, particularly focusing on SAIC-GM's Buick brand and its strategy to regain market share through aggressive pricing and new product launches in the context of increasing competition from domestic brands [1][2]. Group 1: Market Challenges - Joint venture car manufacturers in China have seen their market share decline from approximately 60% in 2020 to about 30% in 2025, indicating a significant loss of competitiveness [1]. - The Buick Envision, once a benchmark in the mid-size SUV segment, has experienced a downturn in sales due to the rise of new energy vehicles and intensified competition [1]. Group 2: Strategic Adjustments - SAIC-GM introduced a "one-price" strategy for the Buick Envision Plus, reducing its price by 60,000 yuan compared to its initial guidance, which led to a significant increase in sales [2]. - Since the implementation of the new pricing strategy, Buick's sales have rebounded, with August sales reaching 44,000 units, a year-on-year increase of 176.87%, and cumulative sales for the first eight months exceeding 330,000 units, up 29.16% year-on-year [2]. Group 3: Future Initiatives - Buick is increasing its investment in new energy and smart technology, launching a high-end new energy sub-brand called "Zhijing" and planning to introduce five new models based on the "Xiaoyao" architecture within the next eight months [2]. - The "Xiaoyao" architecture's advanced driver assistance system has been named "Xiaoyao Zhixing," developed in collaboration with Momenta [2].