Core Viewpoint - The joint venture automotive companies in China have shown a significant recovery in sales during the first half of 2025, with most brands experiencing growth after a challenging 2024, although some, like Honda and Nissan, continue to struggle [2][3]. Group 1: Sales Performance - In the first half of 2025, major joint venture brands, except for Honda and Dongfeng Nissan, achieved sales growth, with FAW Toyota leading at a 16% increase [2]. - FAW-Volkswagen sold 436,100 units, a 3.5% increase, while SAIC Volkswagen's sales reached 523,000 units, up 2.3% [3]. - GAC Toyota's sales grew by 11%, and SAIC GM saw an 8.6% increase, marking a turnaround from previous declines [2][3]. Group 2: Fuel Vehicle Recovery - Several joint venture companies relied on fuel vehicles for recovery, with FAW-Volkswagen's fuel vehicle market share increasing by 0.7 percentage points to 7.6% [3]. - The sales of classic fuel models like the Lavida and Sagitar contributed significantly to the overall sales increase [3]. - GAC Toyota's fuel models, such as the Camry and Highlander, saw a 30% increase in sales [3]. Group 3: Electric Vehicle Challenges - Despite the recovery in fuel vehicle sales, joint venture brands continue to struggle in the electric vehicle (EV) sector, with a mere 5.3% penetration rate for mainstream brands compared to 75.4% for domestic brands [3][4]. - The overall market share for joint venture brands in the EV segment remains low, with only a few models like Volkswagen's ID series and Toyota's bZ series performing relatively well [4]. Group 4: Strategic Adjustments - Analysts attribute the sales rebound to strategic adjustments, particularly in enhancing the intelligence of fuel vehicles through partnerships with domestic tech companies [5][6]. - Joint venture brands are increasingly localizing their management and product development to better cater to Chinese consumers [7]. Group 5: Pricing Strategies - Many joint venture brands have shifted from aggressive price competition to a "reduce volume to maintain price" strategy, stabilizing terminal prices and improving dealer confidence [8]. - The introduction of fixed pricing models has also helped reduce consumer hesitation and increased foot traffic [8]. Group 6: Future Outlook - Despite the positive sales trends, joint venture brands face a challenging future, with predictions of market share declining from 40% to 10% over the next few years [9][10]. - The need for a robust electric vehicle strategy is critical, as many brands are reconsidering their electric vehicle timelines and focusing on maintaining profitability in the fuel vehicle market [10][11].

比亚迪限时"一口价"政策或正进入倒计时。 6月28日，网上流传出一份"紧急通知"，显示"2025年7月1日00:00起，比亚迪将启用新购车政 策， 此前报价方案、政策即将全部作废 "。 图 / 比亚迪销售朋友圈 目前，比亚迪方面并未就此回应。据每日经济新闻报道，一位北京某比亚迪海洋网门店销售 员称， 上述图片内容为真 。另一位比亚迪王朝网销售员也表示，7月1日起各项购车政策大调 整，" 要买车就抓紧时间 ，6月30日之前还能享受限时'一口价'政策，到7月1日就全部取消 了。" 据悉，5月23日，比亚迪宣布新一轮价格调整，旗下王朝网、海洋网共计22款智驾版车型限时 促销， 降价的车型数量、力度实属罕见。 比亚迪高管曾称"不打价格战" 今年6月初的比亚迪年度股东大会上，面对21世纪经济报道记者"怎么看待中汽协关于'反内 卷'倡议？"的提问时，比亚迪董事长王传福没有做出回应。 而比亚迪董秘李黔随后主动提起并指出：" 比亚迪面对任何人掀起的价格战，我们玩得起。一 样的，我们不打价格战， 而是用技术创新、效率提升、规模提升，把这些所产生的（价值） 反馈给我们的用户，这就是比亚迪为中国汽车行业要做出的重大贡献。"（→ 详 ...

华夏时报（www.chinatimes.net.cn）记者 刘凯 北京报道 "1888抵50000元现金""多款车型至高补贴5万元""全系车型0首付"一年一度的"618"电商大促蔓延至汽车领域。从五月初开始，各大车企和电商 平台的海报、直播间就被"万元抵价券""限时秒杀""1元抢"等字眼刷屏，一场以价格为核心卖点的汽车消费盛宴拉开帷幕。奇瑞、别克、比亚 迪、吉利、凯迪拉克等品牌纷纷加入，推出形式多样的优惠活动，试图在年中这个关键节点抢占市场份额。 "一口价"下的618 在"618"这个时间节点，车企们祭出的"限时一口价"策略成为最吸引眼球的武器。凯迪拉克XT4焕新上市，三款车型"一口价"锁定在15.99万至 18.99万元；别克昂科威Plus和君越推出1000元定金抵3000元购车金活动；比亚迪海洋网旗下海豹、宋PLUS DM-i等多款车型指导价下调，其中 海豹07智驾版限时一口价10.28万元，相比指导价优惠高达5.3万元（含置换补贴）；吉利银河则直接打出"百万银河限时补贴价"，星愿、L7、 E8等车型价格下调数千至万元不等；奇瑞更是宣布"百亿厂补"，超30款车型参与，最高降幅达5.5万元；智己LS6也加入 ...

大家好，我是别克的顾问，作为别克中型SUV的销量担当，昂科威Plus在市场中表现如何？今天跟大家一起来看看。 销量如何?卖得最多的是什么配置和颜色？ 本地有3家同品牌店，目前日均进店量有8个，相比去年这个时间段锐减了一半。其中50%是来看昂科威Plus的。 厂家内训里主要提到的是探岳、途观L，以合资车为主。实际接待中，各种块头差不多的车都有，其中红旗HS5、吉利星越能占到50%。 谁在看这个车？买车用户都是什么样的？ 看这款车的，很多是在外务工人群，能占到一半。有个有意思的点，这些人里有一半是在纺织厂上班的。 客户张先生在纺织厂工作有五六年了，老婆在家带孩子，如今孩子马上要升初中。自己在外打拼这么些年，每个月工资能达到15K上下，也有些积蓄，苦谁不能苦 老婆孩子，决定在孩子小学毕业前给他们买辆车。 他自己在网上关注这车有一年了，去年底就来看过，五一又看了一次，期间还一直问我优惠，就想等个最底价，最近老婆的驾照下来了，也实在等不下去了。说来 挺巧，他亲戚和身边的工友有七八个都开着别克，正所谓我们销售说一千道一万，不如身边人的影响。最后媳妇点头，当天就把车提走了。 对比最多的是哪款车型？选择或者放弃它的原因是什么 ...

中经记者郭阳琛石英婧上海报道 电商行业一年一度的"6·18大促"还没正式开始，汽车市场就率先燃起了战火。随着"6·18"越来越近，车 企纷纷加大了促销力度。 《中国经营报》记者梳理发现，5月中下旬以来，已有上汽通用、吉利银河、奇瑞汽车、长安汽车、智 己汽车等数十个汽车品牌宣布降价。其中，奇瑞汽车超30款车型全面开启限时优惠补贴，奇瑞风云车型 还在京东平台上新618元限量优惠券仅售9.9元；别克宣布至6月18日，昂科威Plus和别克君越全系车型可 享1000元定金抵3000元。 值得一提的是，针对近期的"降价潮"，中国汽车工业协会于5月30日发出倡议，支持企业通过正常的方 式参与市场竞争，坚决反对无底线的"价格战"。随后，工业和信息化部表态支持该倡议，并提到企业之 间无序"价格战"，是"内卷式"竞争的典型表现。将加大汽车行业"内卷式"竞争整治力度，采取必要的监 管措施。 "上汽通用连续两个季度保持盈利，公司健康度已经回到正常运营水平，表现完全符合甚至超越董事会 的预期。在经营上，目前我们追求量利平衡，更加着重公司的盈利性，我们不会再做亏本的生意。"上 汽通用汽车总经理卢晓此前强调。 众车企跟进"一口价"模式 5 ...

Core Insights - Buick's Envision family reached a production milestone of 1.8 million units, while the LaCrosse sedan achieved 1.3 million units, reinforcing Buick's competitive position in the mainstream joint venture market [1] - To celebrate these milestones, Buick launched a promotional campaign offering discounts and incentives for customers purchasing the Envision Plus and LaCrosse models during the upcoming shopping festival [1] Group 1: Product Development and Innovation - The Buick LaCrosse has evolved through four generations since its first model in 2006, emphasizing technological innovation and quality improvements, including variable cylinder technology and advanced suspension systems [3] - The LaCrosse features a spacious design, luxurious interior, and advanced safety features, including L2-level intelligent driving assistance [3][6] - The Envision family has undergone three generations of product innovation since its launch in 2014, achieving a sales increase of 100,000 units in just six months, with the Envision Plus standing out in the mid-size SUV market [5][6] Group 2: Market Performance and Strategy - Buick's "More 10%" development philosophy has significantly contributed to the product strength of the Envision family, which includes the Envision Plus and Envision S models, both equipped with advanced powertrains and intelligent transmission systems [6][8] - The Envision family has been recognized for its high-quality manufacturing, with the Dongyue plant achieving the highest BIQ Level 4 certification and receiving multiple awards for manufacturing excellence [8] - Buick is committed to a dual-fuel strategy, focusing on both traditional fuel vehicles and the integration of intelligent and connected features to meet diverse consumer needs [8]

为回馈广大用户对昂科威家族及君越的支持与青睐，在"618"购物节即将来临之际，别克推出了"双百万 感恩限时礼遇"：即日起至6月18日，购买君越全系车型、昂科威Plus全系车型的用户，在别克官方电商 平台下订，并于6月30日前完成开票，可享1000元定金抵3000元购车金。此外，在5月31日前购买昂科威 Plus限时赠送交强险，购买君越限时可享改装件超低权益价。诚意好价叠加丰厚购车福利，让用户更轻 松地享受昂科威Plus以及君越的越级品质和豪华体验。 所有的荣光，其实都来自长期主义。久久为功，水到渠成，也许才是这个快时代造车的真正捷径。作为 别克品牌布局SUV及轿车市场的两大战略车型，昂科威家族和君越多年来携手共进，不断巩固别克在主 流合资品牌中的领先优势，近年来更是坚定践行别克"油电共进"的发展策略，并得到了市场的认可与用 户的信赖。 1998年，别克首款国产车型——新世纪轿车下线，开启了国产中高档轿车之先河，别克车由此走进千家 万户，并在中国消费者心目中留下了"豪华舒适"的品牌形象，这些也为别克开拓中高级轿车市场打下了 坚实基础。 2006年，君越携50多项创新技术震撼上市，在市场上引发了热烈反响。自推出至 ...