新能源汽车产品配置调整与定价策略

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港股异动 | 理想汽车-W(02015)午后一度涨超4% 宣布i8调整为统一配置 售价33.98万元
智通财经网· 2025-08-05 05:46
Core Viewpoint - Li Auto's stock experienced a rise of over 4% in the afternoon, closing up 2.67% at HKD 103.9, with a trading volume of HKD 2.626 billion [1] Group 1: Product Adjustments - On August 5, Li Auto announced a unified configuration adjustment for the Li Auto i8, setting the Li Auto i8 Max version as the standard configuration and reducing the price from RMB 349,800 to RMB 339,800 [1] - The company is also offering a complimentary platinum sound system valued at RMB 10,000 and an optional rear cabin entertainment screen package priced at RMB 10,000 [1] - The Li Auto i8 was launched on July 29, with three models available, priced between RMB 321,800 and RMB 369,800 [1] Group 2: Market Perception and Expectations - According to a recent report from CMB International, the i8 meets expectations but market perception may be skewed, with actual experience potentially reversing this trend [1] - The report suggests that the i8's product strength will be better perceived after actual usage, which could stimulate real orders and lead to a recovery in market expectations [1] - Li Auto's charging network has surpassed that of Tesla, and its VLA intelligent driving system offers advantages that require time for consumers to appreciate [1] - The family-oriented nature of Li Auto's products leads to longer car purchase decision-making processes, indicating that short-term order numbers should not be used to judge product success [1]