新能源汽车产能困境

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数十万YU7准车主被友商盯上,小米汽车产能困局何时解?
3 6 Ke· 2025-07-07 01:11
Group 1 - Xiaomi's YU7 electric vehicle has set a new record for the fastest pre-orders in the industry, with over 200,000 orders in just 3 minutes and 240,000 within 18 hours, surpassing its own previous model, SU7 [1][2] - The delivery timeline for the YU7 has significantly extended, with the standard version now taking over 50 weeks and the Max version at least 33 weeks, leading to customer frustration and potential cancellations [1][3] - Competitors such as Zeekr, NIO, and others are actively targeting YU7 customers by offering to reimburse their deposits if they switch to their brands, indicating a competitive market response [1][10][11] Group 2 - The YU7's delivery delays are longer than those of the SU7, which had a maximum delivery time of 30 weeks, highlighting a growing demand that exceeds current production capabilities [3][13] - The high demand for YU7 has led to a secondary market where orders are being resold for thousands to tens of thousands of yuan, reflecting the vehicle's desirability and potential for rental income [4][7] - Xiaomi's production capacity is currently limited to 30,000 vehicles annually, which is insufficient to meet the overwhelming demand for both YU7 and other models, leading to a backlog of orders [13][15] Group 3 - Xiaomi is implementing strategies to increase production capacity, including optimizing supply chains and potentially establishing a third factory, to address the delivery challenges posed by high order volumes [16][19] - The company is facing a critical period where it must balance production ramp-up with maintaining consumer trust, as competitors leverage the delivery delays to attract potential customers [17][19] - The situation mirrors challenges faced by other electric vehicle manufacturers like Tesla, indicating that overcoming production hurdles is a common rite of passage for emerging players in the industry [15][18]