Core Viewpoint - Zhiji Auto has launched its new LS6 model, offering both pure electric and range-extended versions, marking a strategic shift towards the mainstream market with a price range of 197,900 to 269,900 yuan [1] Group 1: Product Strategy - The LS6 features a "Star Super Range Extender" system, aiming to address the sales challenges faced by Zhiji, which has been known for its high-end electric vehicle positioning [1] - The range-extended version is equipped with two battery options developed in collaboration with CATL, with the larger 66 kWh battery providing a pure electric range of 370 km and a total range exceeding 1,500 km [1][2] - The LS6 Max version offers a pure electric range of 802 km, with the range-extended version priced similarly, differentiating only by energy type [2] Group 2: Market Response and Orders - Within half an hour of the launch event, Zhiji reported over 10,000 orders, with a notable split in pre-sale orders: 40% for pure electric and 60% for range-extended in southern regions, while northern regions showed a preference of 20% for pure electric and 80% for range-extended [2][3] - The company emphasizes that the increase in orders is genuine, countering recent industry concerns about order data manipulation [2] Group 3: Competitive Landscape - Zhiji faces significant competition in the 200,000 yuan market segment, with established players like Aion, Li Auto, and XPeng already offering strong products [3] - The company has over 400 service outlets nationwide, but needs to enhance service coverage in northern and cold regions, as well as validate system performance in extreme conditions [3] Group 4: Brand Positioning - Despite the introduction of range-extended models, Zhiji aims to maintain its high-end brand image, with the challenge of balancing volume sales while preserving brand prestige as prices drop below 200,000 yuan [3] - The dual-energy strategy reflects a pragmatic shift in the Chinese electric vehicle market, where both pure electric and range-extended options cater to diverse consumer needs [3]