本报（chinatimes.net.cn）记者刘凯 广州报道 11月21日，2025广州车展开幕。在车展上，智己汽车展台吸引了不少观众驻足，刚刚上市的"上汽旗舰 大六座"智己LS9与持续热销的新一代智己LS6成为全场焦点。作为超级增程SUV，两款车型锚定30万级 旗舰大六座与20万级智能大五座两大细分市场，为消费者提供了多元化选择。 精准卡位细分市场 本届广州车展上，智己汽车以清晰的双车战略展现了其精准的市场布局能力。通过LS9与LS6两款定位 明确的产品组合，智己成功构建了覆盖20万至30万元价格区间的产品矩阵，展现出对细分市场需求的深 刻理解。这一战略不仅体现了智己汽车在产品规划上的成熟思考，更彰显了其依托上汽集团技术底蕴， 在不同细分市场同时发力的决心与实力。 在徐嘉平看来，LS9的定价策略颇具攻击性。"32.28万起的权益价配上全系顶格配置，打破了'旗舰配置 必加价'的行业潜规则。"这种"高配不高价"的策略背后，是上汽集团体系化支撑的结果。灵蜥数字底盘 技术优先供给、全球供应链资源整合能力，让智己能实现这一市场突破。 对于LS6的市场表现，徐嘉平持乐观态度，但也指出了潜在挑战。"LS6预售仅27分钟锁 ...

智己LS9与新一代智己LS6联袂登场，展现出智己汽车深厚的技术实力储备，也为其销量再上台阶打下 了坚实基础。 11月21日，智己汽车携刚刚上市的"上汽旗舰大六座"智己LS9与持续热销的新一代智己LS6亮相2025广 州国际车展。两款超级增程SUV展现出尖端的科技实力和极具竞争力的价格优势，各自成为30万元级旗 舰大六座与20万元级智能大五座SUV市场中极受关注的明星产品。 作为上汽集团（600104）尖端技术的集大成者，智己LS9在驾控、性能、智能、豪华四大维度上，做到 了"每一面皆旗舰"。同时，所有科技配置统统都标配，做到了全系皆Ultra。结合32.28万元起的上市权 益价，让其成为30万元大六座旗舰级SUV中的有力竞争者。 智己LS9要做"最好开的大六座SUV"，其搭载了"灵蜥数字底盘3.0"，解决了传统大六座SUV"笨重不灵 活"、"侧倾像开船"的痛点。双向24°智慧四轮转向，协同150mm超大行程双腔闭式智慧空悬等旗舰级底 盘硬件，让一辆大六座SUV比Polo还灵活，比五座驾控标杆操控更好。同时，全系标配的灵蜥矢量四驱 系统，赋予智己LS9硬核越野实力，给用户随时征服远方的底气。 其中，66度超级增 ...

辅助驾驶方面，智己LS9配备了520线超视域激光雷达和英伟达Thor芯片。辅助驾驶硬件提供了较大的 冗余，可供车辆的后续辅助驾驶技术持续远程升级。 （文章来源：新京报） 智己LS9。 新京报贝壳财经记者白昊天摄 智己LS9定位大六座SUV，提供双向24°智慧四轮转向、150毫米行程双腔闭式空气悬架、矢量四驱系统 等底盘配置。车辆在座舱内则提供了B&O豪华音响系统、4D机械按摩座椅、智控地暖系统等。 11月21日2025广州车展开幕，智己汽车开启智己LS9交付，同时由于智己LS6订单量较大，智己宣布与 宁德时代为66度电池新增产线。 ...

Core Insights - The launch of the IM LS9 by SAIC Group marks a significant step in the luxury SUV market, aiming to compete with established brands and attract affluent consumers [2][3][4] - The LS9 features innovative technologies and unique design elements, such as heated flooring and a spacious interior, targeting a specific demographic of middle-aged consumers [2][5][6] Group 1: Product Features and Market Positioning - The LS9 is positioned as a flagship model, incorporating advanced technologies like Momenta's intelligent driving solutions and a digital chassis [2][5] - The vehicle's pricing strategy is aggressive, starting at 322,800 yuan, which is lower than competitors like Li Auto L9 and AITO M9, aiming to attract price-sensitive consumers [5][6] - The LS9's design focuses on user experience, offering features like 24-hour hot water and spacious seating arrangements, catering to the lifestyle needs of its target audience [2][8] Group 2: Market Dynamics and Competitive Landscape - The high-end SUV market is becoming increasingly competitive, with numerous brands launching flagship models, leading to a "red ocean" scenario for vehicles priced above 300,000 yuan [3][4] - The profitability of high-end models is appealing to manufacturers, as they offer healthier margins compared to lower-priced segments [4][5] - The LS9's success is crucial for SAIC Group, as it seeks to demonstrate its capability in the luxury and intelligent driving sectors, impacting investor confidence in the company's future [5][6] Group 3: Consumer Insights and Target Demographics - The target demographic for the LS9 includes affluent consumers, particularly men over 40, who prefer larger vehicles but have previously faced challenges with driving them [3][13] - The vehicle aims to balance comfort and driving performance, addressing consumer preferences for both family usability and driving enjoyment [11][12] - The LS9's features are designed to resonate with users' deeper needs, such as the inclusion of heated flooring, which reflects a focus on enhancing the overall user experience [17]

Core Insights - The range-extended electric vehicle (REEV) market is facing growth bottlenecks, with wholesale sales in October dropping to 121,000 units, a year-on-year decline of 1.9%, marking the third negative growth in the first ten months of the year [1][9] - In contrast, pure electric vehicle (BEV) sales have shown robust growth, with a year-on-year increase of 31.6% in October, maintaining an average monthly growth rate above 30% throughout the year [3][9] Sales Performance - October wholesale sales for REEVs: 121,000 units, down 1.9% year-on-year [2] - Year-to-date REEV sales: 1.826 million units, down 1.1% year-on-year [9] - BEV sales in October: 1.02 million units, up 31.6% year-on-year [2] - Plug-in hybrid electric vehicle (PHEV) sales in October: 480,000 units, up 2% year-on-year [2] Market Dynamics - The REEV market, once dominated by the Li Auto ONE, has seen increased competition with new entrants like AITO and Deep Blue, yet Li Auto still holds nearly 60% market share [4][5] - The total sales of REEVs are projected to exceed 1 million units by 2024, with a significant increase in brand participation [7] Consumer Sentiment and Challenges - REEVs were initially favored for their "no range anxiety" feature, but advancements in BEV technology have diminished this advantage [9] - Consumer complaints regarding REEVs have surged by 280% in 2024, with over 70% of complaints related to range misrepresentation, high fuel consumption when depleted, and battery issues [9] Regulatory Environment - Policy changes are impacting the REEV market, with a shift in tax incentives starting in 2026, which will reduce the cost advantage of REEVs compared to traditional fuel vehicles [10] - New regulations will require REEVs to meet specific criteria, such as a minimum electric range of 100 kilometers, potentially leading to the elimination of lower-range models from the market [10]

Core Insights - SAIC Motor Corporation achieved a net profit of 8.1 billion yuan in the first three quarters, representing a year-on-year increase of 17.3% [1] - The company's operating cash flow surged by 70.9% year-on-year, indicating strong internal growth capabilities [2] - The sales of SAIC's vehicles in October reached 454,000 units, a 13% increase year-on-year, with a cumulative sales of 3.647 million units from January to October, up 19.5% [4] Financial Performance - The net profit attributable to shareholders increased over sixfold in the third quarter, driven by improved operational efficiency [2] - The significant rise in operating cash flow supports the company's investments in technology and market expansion [2] Market Position and Strategy - SAIC's self-owned brands accounted for nearly two-thirds of total sales from January to October, indicating a shift away from traditional reliance on joint ventures [4] - The company has established a strong presence in the overseas market, particularly in Europe, with MG brand sales reaching 250,000 units, a growth of over 20% [6] Technological Innovation - SAIC has introduced a "smart brain" technology that enhances driving experience and safety, integrating advanced features into mass-produced vehicles [7][8] - The company is focusing on user-centric technology, transforming technical specifications into relatable benefits for consumers [10] User Engagement and Market Dynamics - The company's products have successfully challenged the notion that high technology must come with high prices, leading to increased consumer interest and sales [11] - Positive user feedback and market reputation have created a synergistic effect, enhancing brand loyalty and repeat purchase intentions [12] Long-term Vision - SAIC is committed to a long-term strategy of operational efficiency and technological advancement, positioning itself for sustainable growth in a competitive market [13]

Core Insights - The automotive industry has not shown significant enthusiasm for the "Double Eleven" shopping festival, contrasting with other sectors like beauty and fashion that have seen explosive sales [1][3] - Many car manufacturers did not launch special promotions for "Double Eleven," treating it as an ordinary time rather than a major sales event [1][3] - The marketing strategies of car companies have shifted towards regular monthly or quarterly promotional offers rather than relying on specific shopping festivals [6][7] Group 1: Industry Response to "Double Eleven" - Car manufacturers, including traditional and new energy vehicle brands, have not actively promoted "Double Eleven" through special offers or marketing campaigns [3][6] - Sales personnel from various brands confirmed that there were no additional discounts or promotions specifically for "Double Eleven," with offers remaining consistent with regular monthly incentives [1][3][6] - Some brands, like Extreme Fox and Deep Blue, did announce limited-time offers, but these were often minor products or had conditions that extended beyond the festival itself [4][5] Group 2: Consumer Behavior and Market Dynamics - The long decision-making cycle for car purchases means consumers are less likely to be swayed by short-term discounts, reducing the effectiveness of promotional events like "Double Eleven" [6][7] - The competitive nature of the automotive market has led to a normalization of discounts, making consumers less responsive to special promotions during events [6][7] - Recent data indicates that the penetration rate of new energy vehicles in the market has reached 57.2%, suggesting a shift in consumer focus towards technology and product value rather than just price [11][12] Group 3: Marketing Strategies - Car companies are increasingly focusing on enhancing product value through technological advancements, such as smart driving systems and improved battery life, rather than relying solely on price reductions [11][12] - The marketing approach has evolved to include building brand identity and consumer loyalty through quality service and expanded consumer engagement [12] - Regular promotional strategies, such as monthly purchase rights and incentives, have become the norm, with companies like Xiaomi maintaining consistent offers across multiple months [7][9]

Core Insights - The range-extended electric vehicle (REEV) market has experienced a rare "three consecutive declines" in monthly sales, with July, August, and September sales at 106,900 units, 97,400 units, and 105,000 units respectively, reflecting year-on-year declines of 11%, 7%, and 13% [1][3] - Ideal Automotive, once a leader in the REEV market, has seen a significant drop in sales for five consecutive months, raising questions about whether this decline is a temporary market fluctuation or indicative of a ceiling for this technology path [1][3] - The REEV market, which saw explosive growth from 2021 to 2024 with sales increases of 218%, 130%, 154%, and 70.9%, and market share rising from 3.6% to 9.1%, is now facing challenges as the core advantages of REEVs are being undermined by advancements in pure electric vehicles (EVs) [1][3][5] Market Dynamics - The REEV market has expanded significantly, with total sales expected to exceed one million units by 2024 and the number of brands reaching 23 [3] - However, the landscape is changing as Ideal Automotive shifts focus towards pure electric vehicles, while competitors like Wuling, Deep Blue, and others continue to enter the REEV space [3][4] - The core reasons for the decline in REEV popularity include significant improvements in pure EV range, enhanced charging infrastructure, and decreasing battery costs [5][8] Technological Shifts - The average range of new pure EVs has increased to over 500 km, with mainstream models exceeding 600-700 km, closely matching traditional fuel vehicles [5][8] - Charging infrastructure has improved dramatically, with a total of 12.8175 million charging stations in China by the end of 2024, a 49.11% year-on-year increase [8] - Battery costs are projected to drop to $99 per kWh by 2025, making EVs more cost-competitive with fuel vehicles [8][9] Future Considerations - The new generation of REEVs is shifting towards "large battery + small fuel tank" configurations, raising questions about the necessity of the range-extending engine when pure electric range is comparable to that of pure EVs [9][12] - Industry opinions are divided on whether this shift represents progress or a deviation from the original efficiency goals of REEV technology [12][14] - The decline in REEV popularity highlights the transient nature of market advantages and the importance of addressing consumer pain points [15][16]

Economic Performance - Shanghai's GDP for the first three quarters of 2023 exceeded 4 trillion yuan, growing by 5.5% year-on-year, outperforming the national average, showcasing strong resilience and growth vitality [1] - The industrial output value above designated size in Shanghai increased by 5.7%, with the new energy industry growing by 19.6% [1] SAIC Motor Corporation Performance - SAIC Motor's vehicle sales reached 454,000 units in October, a year-on-year increase of 13%, with cumulative sales for the first ten months reaching 3.647 million units, up 19.5% [2][10] - In Q3 2023, SAIC Motor's revenue grew by 16.2% year-on-year to 169.4 billion yuan, and net profit attributable to shareholders surged by 644.9% to 2.08 billion yuan [2] Strategic Reforms and Innovations - SAIC Motor has implemented significant reforms since the second half of last year, enhancing product definition, R&D, production, and marketing to adapt to market changes [5] - The company has invested over 150 billion yuan in electric and intelligent technologies over the past decade, resulting in nearly 26,000 effective patents [13] Product Development and Market Response - The new MG4 and other models have been well-received, with the MG4 achieving over 60,000 pre-orders and significant sales figures, reflecting market recognition of SAIC's technological innovations [18][20] - The company has launched several new models in 2023, including the Roewe D6 and the new IM LS6, aiming to strengthen its competitive advantage across various market segments [20] Global Market Expansion - SAIC Motor's overseas sales reached 97,000 units in October, with a cumulative total of 862,000 units for the first ten months, marking a year-on-year increase of 2.2% [11] - The company has tailored its products to meet the specific needs of different global markets, enhancing its competitive edge internationally [11] Technological Advancements - The IM LS6 features advanced technology such as the "Star Super Range Extender" system, achieving a range of 1,500 kilometers and addressing traditional range extender challenges [14] - The MG4 utilizes a semi-solid state battery, demonstrating superior performance in extreme conditions and enhancing safety standards [17] Conclusion - SAIC Motor's recent growth is attributed to its long-term resilience and technological confidence, supported by a focus on independent brands and a dual engine strategy of new energy and globalization [21] - The company emphasizes delivering user value through technology, positioning itself as a leader in the evolving automotive landscape [21]

Core Insights - The article highlights the robust performance of SAIC Motor Corporation, showcasing a significant net profit increase of 644.9% year-on-year, reaching 2.08 billion yuan, and a total revenue of 169.4 billion yuan, up 16.2% year-on-year, reflecting the resilience and vitality of the Chinese economy and the automotive industry [4][12][13]. Group 1: Economic Context and Industry Performance - Shanghai's GDP has surpassed 4 trillion yuan, growing by 5.5% year-on-year, emphasizing the automotive industry's critical role in economic stability and high-quality development [4]. - The automotive sector is pivotal in driving consumption, stabilizing employment, and upgrading industries, contributing significantly to the overall economic growth [4][6]. Group 2: SAIC's Financial Performance - SAIC's third-quarter financial report indicates a net profit of 2.08 billion yuan, a staggering increase of 644.9% compared to the previous year, and a total revenue of 169.4 billion yuan, marking a 16.2% increase [12][13]. - The company's cash flow from operating activities reached 31.94 billion yuan, up 70.9% year-on-year, indicating a strong financial foundation for future investments and sustainable development [13]. Group 3: Growth Drivers - SAIC's growth is driven by three main pillars: independent brands, new energy vehicles (NEVs), and overseas markets, collectively referred to as the "new three driving forces" [7][9]. - In the first ten months of 2025, SAIC's total vehicle sales reached 3.647 million units, a 19.5% increase year-on-year, with NEV sales hitting 1.29 million units, up 42.5% [7][11]. Group 4: Strategic Reforms and Innovations - SAIC has initiated comprehensive reforms since the second half of 2024, focusing on enhancing operational efficiency, brand positioning, and product lifecycle management [15]. - The company has invested over 150 billion yuan in electrification and intelligence over the past decade, resulting in nearly 26,000 effective patents, establishing a solid technological foundation [22][24]. Group 5: Product Development and Market Response - SAIC's recent product launches, including the MG4 and Zhiji LS6, are based on new platforms and technologies, showcasing a clear "technology-first" strategy [27][30]. - The MG4 achieved over 10,000 orders within 40 minutes of its launch, reflecting strong market demand and consumer confidence in SAIC's technological capabilities [38]. Group 6: User-Centric Approach - SAIC emphasizes a user-driven innovation philosophy, focusing on understanding and meeting consumer needs through advanced technology integration [19][20]. - The company is actively optimizing sales channels, utilizing innovative approaches like pop-up stores to enhance brand engagement and customer experience [39].