新能源车性价比策略
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新能源车板块盘中上行,新能源车ETF(159806)涨超1%,机构表示产品性价比策略主导短期竞争
Mei Ri Jing Ji Xin Wen· 2025-05-08 05:45
Group 1 - The core viewpoint of the article highlights that the competition in the new energy vehicle market is primarily centered around product value, with cost-performance strategies becoming a dominant choice for automakers [1] - According to Guojin Securities, companies with insufficient brand power must focus on cost reduction to participate in price wars, where low-cost manufacturers can achieve a positive cycle of "cost reduction exceeding expectations - pricing exceeding expectations - sales exceeding expectations - profitability exceeding expectations" to enhance gross margins [1] - The market has formed three product strategies: emerging market strategy, cost-performance strategy, and brand power strategy, with short-term competition expected to revolve around cost-performance due to increased consumer price sensitivity in a deflationary market [1] Group 2 - The New Energy Vehicle ETF (159806) closely tracks the CS New Energy Vehicle Index (399976), which is compiled by China Securities Index Co., Ltd., selecting 41 representative A-shares from the new energy vehicle industry chain to reflect the overall performance of China's new energy vehicle sector [1] - The index covers the entire industry chain from upstream materials to vehicle manufacturing, focusing on key segments such as power batteries, lithium battery materials, and core components [1]