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新能源车翘尾行情
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11月新能源车销量跟踪:“翘尾”行情遇冷,全年格局基本落定
Investment Rating - The report does not explicitly provide an investment rating for the automotive industry or specific companies within it [26]. Core Insights - The year-end sales data for major automakers indicates a significant divergence in performance, with the typical "year-end tailwind" being weaker than in previous years. The phase-out of the "two-new" subsidy policies is contributing to a trend of slowing or declining sales growth [8][9]. - BYD's November sales were 480,000 units, down 5% year-on-year but up 9% month-on-month, primarily due to weaker domestic demand. Domestic sales were 348,000 units, down 27% year-on-year. Cumulative sales from January to November reached 4.18 million units, an 11% increase year-on-year [9][10]. - Geely's November sales reached 310,000 units, a 24% year-on-year increase, with cumulative sales of 2.79 million units, up 42% year-on-year, putting its annual target of 3 million units within reach. NEV sales for Geely in November were 188,000 units, a 53% year-on-year increase [9][10]. - Leapmotor exceeded 70,000 units in November, marking a 75% year-on-year increase, with cumulative deliveries reaching 536,000 units, surpassing its annual target ahead of schedule [10][11]. - Xiaomi Auto delivered over 40,000 units in November, maintaining this level for three consecutive months, and raised its full-year delivery outlook to over 400,000 units [12]. - Li Auto's November deliveries were 33,000 units, down 32% year-on-year, with cumulative deliveries of 362,000 units, an 18% decrease year-on-year [13]. - NIO's November sales were 36,000 units, a 76% year-on-year increase, but cumulative deliveries totaled 278,000 units, indicating challenges in achieving profitability in Q4 [14][15]. Summary by Sections Sales Performance - BYD's November sales were 480,000 units, with domestic sales at 348,000 units, reflecting a significant year-on-year decline [9][10]. - Geely's sales performance showed strong growth, particularly in NEVs, with a notable increase in overseas exports [9][10]. - Leapmotor and Xiaomi Auto demonstrated robust sales growth, exceeding their targets [10][12]. Market Dynamics - The automotive market is experiencing a reshuffling of sales rankings, with leading new energy vehicle (NEV) players facing slowing growth [10][11]. - The competitive landscape is intensifying, with companies needing to balance volume and profitability as subsidies phase out [15].