Core Insights - The new seasonal drink "Qixiang Huangpi Peach" launched by Heytea highlights the trend of the new tea beverage industry deepening supply chain construction and promoting regional specialty ingredients to break geographical limitations and reach the national consumer market [1][6] Industry Trends - The success of Huangpi fruit is not an isolated case; the new tea beverage industry has become a significant force in promoting the nationalization of regional specialty agricultural products, with various fruits like Sangshen and Balele also leveraging the new tea beverage channels to expand beyond their local markets [3][6] - The core of this trend is the increasingly mature deep supply chain system within the industry, which includes strict quality management throughout the entire process from planting to delivery, ensuring flavor and supply stability [4][6] Supply Chain Innovations - Brands are deeply involved in the entire supply chain, including planting, harvesting, processing, and distribution, to ensure high-quality raw material supply [4] - The industry is establishing exclusive planting bases in high-quality production areas through self-built, co-built, and contract farming models, ensuring long-term, safe, and high-quality raw material supply [4][6] - The industry continuously explores and applies diverse regional specialty ingredients, integrating them into product innovation to provide consumers with convenient experiences of different regional flavors [4][6] Economic Impact - The new tea beverage industry is breaking down barriers to the circulation of regional agricultural products through systematic supply chain innovation and differentiated product development, enriching its product matrix and consumer experience while effectively promoting the development of local specialty agricultural economies [6][7]