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南山区工商联(区非公党委)精准发力,引领服装业破浪数字蓝海
Sou Hu Cai Jing· 2025-08-07 17:46
Core Insights - The event "Fashion Renewal: Ecological Win-Win - Sharing Conference on All-Domain Growth in the Apparel Industry" was successfully held at the ByteDance building in Shenzhen Bay Innovation Technology Center, focusing on the transformation of the apparel industry [1] - Over 30 local apparel company leaders participated, exploring new paths for integrating "Party Building + Business" to inject new momentum into traditional industries [1] Group 1 - The event addressed industry challenges directly, with experts from Douyin analyzing the underlying logic of content-driven growth and sharing replicable experiences from companies that successfully transitioned from offline to online [3] - A participating entrepreneur emphasized the role of the Party organization in clarifying the direction of the digital wave and building resource bridges to solve problems effectively [3] Group 2 - The event established a robust resource aggregation platform, led by the Party committee, linking major platforms like Douyin and industry associations to create a strong development synergy [5] - Douyin Life Services provided cutting-edge strategies and resources, offering comprehensive support from creativity to growth, effectively addressing transformation bottlenecks [5] - The "red bridge" built by the Party committee facilitated efficient connections among brands, platforms, and service providers, leading to frequent cooperation intentions on-site [5] Group 3 - The key to enterprise transformation lies in opening up dual channels of cognition and resources, highlighting the political leadership role of the non-public Party committee [6] - The sharing conference served as a barometer for the apparel industry in Nanshan District to grasp the pulse of "new marketing transformation," instilling determination in entrepreneurs to break barriers and transition from "product management" to "content-driven" strategies [6]