Core Insights - The 2025 ITB Shanghai International Tourism Trade Fair has achieved a record scale, reflecting global tourism industry's strong interest in the Chinese market and confidence in its development potential [1][2] - The exhibition area has increased by 30% compared to last year, featuring over 700 exhibitors from 85 countries and attracting a record 1,400 invited buyers [1] - The event serves as a significant platform for industry exchange, international cooperation, and insights into future tourism trends, highlighting China's key role in leading global tourism development [1] Industry Participation - Numerous well-known companies from the tourism industry participated, including hotel groups like Marriott International and Jin Jiang International, destination management companies, airlines such as Malaysia Airlines and EgyptAir, and international cruise brands like Royal Caribbean [2] - Malaysia's National Tourism Board showcased diverse cultural tourism products, while Malaysia Airlines emphasized its commitment to the Chinese market with the launch of a new service tailored for Huawei users [2] Market Commitment - Royal Caribbean's China President, Benjamin Bouldin, expressed recognition of the Chinese market, highlighting the company's innovative approach that combines global resources with local insights [3] - The introduction of new exclusive destinations and the upcoming launch of the "Spectrum of the Seas" represent a milestone in product innovation and a long-term commitment to providing immersive luxury vacation experiences for Chinese guests [3]