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旅拍巨头铂爵旅拍突然暴雷,旅拍市场还有未来吗?
3 6 Ke· 2025-07-31 04:11
Group 1 - The travel photography giant, Bojue Travel Photography, has recently faced significant issues, leading to speculation about the company's potential collapse [3] - The company is currently in a state of suspension, with the Xiamen market regulatory authority investigating the reasons behind this situation [3] - Customers have reported being unable to contact the company after booking services, raising concerns about the company's operational viability [3] Group 2 - Bojue Travel Photography has been experiencing a decline in orders, revenue, and increasing costs since 2020, resulting in financial difficulties and continuous losses [3] - The company was established in December 2014 with a registered capital of approximately 56.57 million yuan, focusing on cultural and artistic activities, photography, and video production services [4] - The travel photography industry has gained popularity as a new consumption model that combines travel and photography, catering to consumers' desire to capture beautiful moments [6] Group 3 - The high upfront investment and labor costs associated with travel photography make it a capital-intensive industry, requiring significant resources for quality service [6][8] - Bojue Travel Photography's aggressive marketing and rapid expansion strategies have contributed to its current challenges, with high promotional costs and operational expenses from numerous locations [8] - Despite the challenges, the travel photography market still holds potential due to rising living standards and a willingness among consumers to pay for high-quality travel memorabilia [10] Group 4 - The market is experiencing polarization, with large online travel agencies (OTAs) gaining market share while small studios and individual photographers find niches in the market [10] - The recent issues faced by Bojue Travel Photography do not indicate a decline in the travel photography market but rather a shift in business logic towards localization, fragmentation, and personalization [11] - Successful travel photography businesses may need to adopt a platform-based, content-driven, and community-oriented approach to thrive in the evolving market landscape [11]