Core Insights - The winter tourism trend is significantly rising, particularly in snow-related activities, with southern tourists making up over 70% of bookings for snow tourism products [1][2][3] Group 1: Popular Destinations and Trends - Major cities contributing to snow tourism include Shanghai, Nanjing, Shenyang, Beijing, Shenzhen, Chengdu, Hangzhou, Tianjin, Wuhan, and Ningbo, with a notable increase in bookings for destinations like Harbin, which saw over 80% growth in homestay reservations [1][2] - The report from Tongcheng Travel indicates that popular destinations for the 2025-2026 snow season include Harbin, Shenyang, Urumqi, Changchun, Hulunbuir, Altay, Qiqihar, Daxing'anling, Changbai Mountain, and Ili [2] - The winter group tour bookings have more than doubled compared to last year, with a diverse range of destinations being favored, including both snow and warm winter tourism options [3] Group 2: Consumer Behavior and Preferences - There is a notable trend of consumers pre-booking accommodations in popular snow tourism destinations to lock in prices, with an average increase of over 80% in homestay bookings on the Tongcheng platform [2][3] - The demographic for winter hot spring tourism is shifting, with a significant portion of bookings coming from the post-90s generation, who account for about one-third of orders, and the post-00s generation showing a 43% increase in order volume [4] - Family-oriented travel is becoming more prevalent, with services catering to children, such as one-on-one ski coaching, seeing significant growth [4] Group 3: International Snow Tourism - The interest in outbound snow tourism is also increasing, with popular international destinations for the upcoming season including Moscow, Interlaken in Switzerland, Aspen in France, and Whistler in Canada [5] - The recent visa-free policy for Russia has led to a noticeable rise in winter tourism bookings, while traditional favorites like Japan's Hokkaido and Tokyo have seen a decline in popularity [5]