Core Insights - The winter tourism trend is significantly rising, particularly in snow-related activities, with southern tourists making up over 70% of bookings for snow tourism products [1][2][3] Group 1: Popular Destinations and Trends - Major cities contributing to snow tourism include Shanghai, Nanjing, Shenyang, Beijing, Shenzhen, Chengdu, Hangzhou, Tianjin, Wuhan, and Ningbo, with a notable increase in bookings for destinations like Harbin, which saw over 80% growth in homestay reservations [1][2] - The report from Tongcheng Travel indicates that popular destinations for the 2025-2026 snow season include Harbin, Shenyang, Urumqi, Changchun, Hulunbuir, Altay, Qiqihar, Daxing'anling, Changbai Mountain, and Ili [2] - The winter group tour bookings have more than doubled compared to last year, with a diverse range of destinations being favored, including both snow and warm winter tourism options [3] Group 2: Consumer Behavior and Preferences - There is a notable trend of consumers pre-booking accommodations in popular snow tourism destinations to lock in prices, with an average increase of over 80% in homestay bookings on the Tongcheng platform [2][3] - The demographic for winter hot spring tourism is shifting, with a significant portion of bookings coming from the post-90s generation, who account for about one-third of orders, and the post-00s generation showing a 43% increase in order volume [4] - Family-oriented travel is becoming more prevalent, with services catering to children, such as one-on-one ski coaching, seeing significant growth [4] Group 3: International Snow Tourism - The interest in outbound snow tourism is also increasing, with popular international destinations for the upcoming season including Moscow, Interlaken in Switzerland, Aspen in France, and Whistler in Canada [5] - The recent visa-free policy for Russia has led to a noticeable rise in winter tourism bookings, while traditional favorites like Japan's Hokkaido and Tokyo have seen a decline in popularity [5]

Group 1 - The winter tourism trend is rising, with southern tourists making up over 70% of bookings for snow-related travel products, indicating a significant interest from southern cities like Shanghai and Nanjing towards northern snow destinations [1] - The top ten snow tourism destinations are dominated by Northeast China, with Harbin seeing over 80% year-on-year growth in homestay bookings, reflecting a strong demand for diverse travel experiences [1] - The 2025-2026 snow season is expected to see continued popularity in ice sports and cultural tourism, with key destinations including Harbin, Urumqi, and Changchun, and a notable increase in hotel and accommodation prices during peak travel times [2] Group 2 - Group travel bookings for winter have more than doubled year-on-year, with popular destinations including Yunnan and Northeast China, highlighting a trend towards diverse travel preferences [3] - The winter tourism market is characterized by a growing interest in "ice and snow + hot spring" experiences, particularly among younger demographics, with a 30% increase in bookings for accommodations featuring hot springs [6] - International snow tourism is also gaining traction, with destinations like Moscow and Switzerland becoming popular, driven by favorable visa policies and changing consumer preferences [7]

Core Insights - The early onset of winter in northern China has led to a surge in bookings for ski and hot spring accommodations, indicating a strong demand for winter tourism [1][2][3] Ski Accommodation Trends - As of November 10, 2025, ski accommodation bookings in Zhangjiakou's Chongli area have increased by 60% year-on-year, making it the top destination for ski lodgings in China [1][3] - Nationwide, ski accommodation bookings are up approximately 15% for the new snow season, with regions like Jilin and Xinjiang seeing their orders double [2][3] - There is a growing trend for longer stays, with nearly 20% of bookings in Chongli being for 7 days or more, reflecting a 13% increase in such reservations [2][3] Hot Spring Accommodation Trends - Bookings for hot spring accommodations featuring keywords like "private hot spring" and "spa" have grown by over 30% year-on-year [1][4] - The demographic shift shows that "post-00s" are increasingly participating in winter wellness tourism, with their orders rising by 43% [4][5] - Popular hot spring destinations include cities in Northeast and Southwest China, with notable increases in bookings in places like Baoshan, which saw a 73% rise [5] Service Enhancements - Many ski accommodations are enhancing their services, offering amenities such as ski equipment rentals, meal delivery, and wellness services like massages and hot springs [3] - The concept of "ski-in/ski-out" accommodations is gaining traction, with bookings for these types of lodgings increasing by 150% [3]